Responsibilities

• Be the local representative of ROAST paid media for our US-based client set, attending client meetings, developing client relationships, responding to questions and queries.
• Work closely with UK Senior Account Managers and Department Leads to ensure all accounts have a performance strategy.
• Contribute to wider client planning workflows
• Responding to briefs with the support of other ROAST media teams
• Regular review and assessment of tools, partners and technologies that will help improve quality and effectiveness
• Guide marketing strategies based on local knowledge of customer needs and US specific landscapes.
• Collaborate with creative and content teams to ensure ad content is as relevant as possible for the market.
• Lead day-to-day communication with US clients where required.
• Future line management of junior staff as the team expands.
• Support the new business process for US-based leads, including support on initial calls, taking of briefs and presenting of responses.

Requirements

• At least 5 years of working in PPC delivery (if in a mixed channel role, at least 70% of time on paid search)
• A proven track record of:
• - delivering projects and results for clients with monthly budgets of $100,000+
• - achieving business targets (sales and revenue volume, CPA, ROI, ROAS)
• - developing junior team members
• - leading 3rd party bid management tools
• - leading onsite analytics packages
• - bringing efficiency to client activity in terms of both performance and resource levels
• Experience of executing campaigns within other Paid Media channels beneficial.

Preferred

• Experience of executing campaigns within other Paid Media channels beneficial
• Additional language capabilities beneficial