Responsibilities

• Develop strategies, campaign builds, and optimizations across Meta (Facebook/Instagram), LinkedIn, TikTok, Snapchat, Reddit, and Pinterest.
• Build and manage Meta custom audiences, lookalike audiences, and Advantage+ campaigns with deep command of the Meta Business Manager ecosystem.
• Build and manage LinkedIn Campaign Manager initiatives including Sponsored Content, Message Ads, Lead Gen Forms, Conversation Ads, and matched audience strategies.
• Develop strong remarketing and retargeting campaigns across Meta, LinkedIn, and CRM-based audience strategies.
• Quality-check and review paid social campaign builds from other team members prior to launch — verifying budgets, audiences, tracking, and creative — to ensure accuracy and protect client spend.
• Mentor and upskill junior analysts on paid social best practices, particularly Meta and LinkedIn execution.
• Serve as the paid social subject matter expert on calls with Media Planners, and provide recommendations prior to insertion order submission.
• Manage creative rotation, A/B testing, and creative fatigue diagnostics across all paid social placements.
• Create and refine internal and client-facing performance reports using tools such as PowerPoint/Google Slides, Excel/Google Sheets, and reporting analytics platforms such as TapClicks, Google Data Studio, and others.
• Leverage Excel — including pivot tables — to analyze pacing, frequency, audience overlap, placement performance, and creative performance.