Senior Paid Media Manager (AI-Driven, E-Commerce) at Sulka Labs | USA | $60/hr – $100/hr

Sulka Labs

Senior Paid Media Manager (AI-Driven, E-Commerce)

USA (Remote)

$60/hr – $100/hrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead paid media for DTC e-commerce clients, owning strategy, execution, and client-facing reporting for a senior role; AI is a required, integrated part of workflows.

Own Google Ads/Meta Ads strategy and daily management
Must-have: 5+ years in paid media with multi-million DTC spend
Standout: strong AI-enabled workflow integration and client-facing leadership

Job Description

Responsibilities

Lead paid media strategy and day-to-day management across Google Ads and Meta Ads
Monitor account performance and budgets on a daily basis
Build, launch, optimize, and report on campaigns
Write ad copy and support messaging development when needed
Communicate directly with clients via email on a weekly basis
Lead client meetings and present performance updates, findings, and next steps
Use internal changelogs to document account updates and decisions
Help maintain and improve SOPs, systems, prompts, and internal documentation
Use AI across your workflows in a thoughtful, human-in-the-loop way
Build custom GPTs, Gems, or similar systems to support account work, analysis, reporting, and execution

Requirements

US-based
Must work in Eastern Time
5+ years of paid media experience, with senior-level judgment and execution ability
Strong direct-to-consumer e-commerce paid ads experience
Proven experience managing several million dollars in DTC media spend
Demonstrated ability to improve performance and scale ROAS for e-commerce brands
Strong working experience across Google Ads and Meta Ads
Comfortable being fully client-facing by email and in live meetings
Strong analytical ability and comfort reading performance data across platforms and tools such as Google Analytics
Strong copywriting ability for paid media
High level of process discipline and documentation
Clear evidence that AI is already integrated into your workflows in a meaningful way
AI usage is not a bonus in this role. It is a requirement.

Preferred

Experience with brands that have larger product catalogs or many SKUs
Experience with creative strategy, CRO, or offer development (not a must)Agency experience, freelance experience, or in-house DTC experience
Familiarity with modern Google formats including Search, Shopping, Performance Max, YouTube, and Demand Gen
Working knowledge of Meta’s current ecosystem and major platform changes, including the Andromeda shift

Sulka Labs

Sulka Labs builds profitable, AI-driven paid media systems for modern DTC brands.We combine human-led strategy with AI-powered execution to drive consistent, scalable growth across search, social, and shopping platforms.Our model is lean by design. We use AI to improve testing, analysis, and workflow efficiency so you get senior-level strategy and performance without traditional agency overhead.We also protect what matters. Every campaign is built with brand integrity, clean data practices, and consumer trust at the center. We scale responsibly, without sacrificing long-term brand equity for short-term wins.If you are already investing in paid media but results feel inconsistent or hard to scale, the problem is usually not effort. It is structure. We identify and fix the strategic, creative, and data issues holding performance back.We work with DTC brands investing $3,000+ per month in paid media. Apply for a structured performance review by clicking the link to our site below.

Founded in 2024

Lakewood, Ohio, USA

6 employees (3 in marketing)

www.sulkalabs.com