Responsibilities

• Own the day-to-day management, optimization, and performance of paid campaigns across Google Ads, Meta Ads, LinkedIn, Pinterest, TikTok, and other relevant platforms.
• Build and structure campaigns from the ground up — including account architecture, ad group organization, keyword strategy, match types, bidding models, and budget allocation.
• Conduct in-depth keyword and audience research to identify high-value targeting opportunities that drive quality traffic and conversions.
• Monitor and optimize bids, Quality Scores, impression share, and other performance levers on an ongoing basis to maximize efficiency and ROI.
• Develop and manage negative keyword strategies, audience exclusions, and placement controls to eliminate wasted spend.
• Continuously test ad copy, creative formats, extensions, and landing page variations to improve CTR, CVR, and overall campaign performance.
• Manage campaign pacing and budget allocation across accounts, making real-time adjustments to keep spend on track and performance strong.
• Develop full-funnel campaign strategies that align with client goals — from awareness and consideration through conversion and retention.
• Recommend the right channel mix, campaign types, and budget distribution based on client objectives, industry benchmarks, and audience behavior.
• Build and implement audience segmentation strategies leveraging first-party data, remarketing lists, lookalike audiences, and behavioral targeting.

Requirements

• 5+ years of hands-on experience managing PPC and paid social campaigns, ideally within an agency environment managing multiple client accounts simultaneously.
• Expert-level proficiency in Google Ads — including Search, Display, Shopping, Performance Max, and YouTube campaign types.
• Strong working knowledge of Meta Ads Manager and at least two additional paid social platforms (LinkedIn, Pinterest, TikTok, etc.).
• Deep understanding of bidding strategies, audience targeting, match types, Quality Score, ad rank, and campaign structure best practices.
• Experience managing significant media budgets with a track record of hitting or exceeding performance goals.
• Strong analytical skills — comfortable working in Google Analytics (GA4), building reports, interpreting data, and making fast, confident optimization decisions.
• Excellent attention to detail with the ability to manage multiple campaigns and clients without letting things slip.
• Clear, concise communicator who can translate performance data into plain-language insights for internal teams and stakeholders.
• Experience owning client relationships, leading strategic planning conversations, or contributing to account growth — we see client-facing skills as a strong differentiator for candidates who have them.

Preferred

• Google Ads and/or Meta Blueprint certifications.
• Experience with programmatic media buying and DSPs.
• Familiarity with marketing automation platforms, CRM integrations, and first-party data strategies.
• Background in B2C eCommerce and/or B2B lead generation campaigns.
• Familiarity with broader digital marketing channels — such as SEO, email marketing, content strategy, or marketing automation — is a huge plus. We value candidates who understand how paid media connects to and amplifies other channels, and who can think beyond the campaign to the full customer journey.

Benefits

• In office, Hybrid, or WFA (Work from Anywhere)
• PTO, Sick, Bereavement, and Paid Holidays
• 401(k) Match
• Medical, Dental, and Vision Benefits
• Dog-Friendly Office
• Paid Parental Leave through FAMLI
• Company Sponsored Social Events
• Employee Development Program