senior paid advertising specialist at Nover Marketing | Carbondale, CO | $64K/yr – $79K/yr

Nover Marketing

senior paid advertising specialist

Carbondale, CO (Remote)

$64K/yr – $79K/yrSenior Level3+ years expPart time

Posted 4 months ago

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Job Summary

Drive paid advertising campaigns for a small AEC-focused agency, combining hands-on execution with strategy as a Senior Paid Advertising Specialist.

Primary ownership: plan, execute, and optimize cross-platform campaigns (Google, LinkedIn, Meta) to hit KPIs.
Must-have: 3+ years in paid advertising with proficiency in Google Ads and Meta Ads Manager.
Standout: cross-team collaboration with lifecycle and creatives to maximize lead gen and ROI.

Job Description

Responsibilities

Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, LinkedIn, and Meta.
Set up campaigns, including: conducting keyword research, audience research, and competitor analysis to determine campaign approach
Creating and optimizing landing pages
Developing ad copy and strategy (independently for some platforms, in conjunction with our design/social team for video/image assets)
Coordinating with our lifecycle team to ensure appropriate lead generation follow-up and nurturing
Monitor campaign performance, optimizing ads, targeting, and budgets to meet or exceed KPIs.
Generate regular reports with insights and strategic recommendations.
Stay up to date on industry trends and platform changes to ensure campaigns are cutting-edge and compliant.
Manage advertising budgets to ensure efficient spend and high ROI.

Requirements

3+ years of experience in paid advertising
Proficiency with ad management platforms, including Google Ads and Meta Ads Manager
Strong analytical skills with the ability to interpret data and make strategic adjustments
Experience in budgeting and optimizing campaigns for maximum impact
Bachelor’s degree in Marketing, Advertising, Business, or a related field
Certification in Google Ads, Facebook Blueprint, or other relevant platforms

Preferred

Knowledge of A/B testing and conversion rate optimization techniques
Experience with retargeting, display advertising, and advanced audience segmentation
Familiarity with additional platforms beyond Google Ads and Meta, such as Nextdoor and Reddit

Benefits

Optional 4-day work week after a 30-day probationary period (work four 9’s or any combination totaling 36 hours a week)
Flexible working hours and a 100% remote environment
100% employer-paid medical, dental & vision (employee only)
4 weeks PTO
12 paid holidays
6 personal days
4 optional days (use this time to volunteer or attend a conference)
401k with 1:1 match up to 3%

Nover Marketing

Welcome to the intersection of creativity and industry. We are a full-service digital marketing agency specializing in serving engineering firms, architecture firms, construction companies, and manufacturing businesses.As builders and planners ourselves, we understand the unique challenges and opportunities that your industry offers. We are here to build your brand, just as you build the world around us.• Marketing strategy• Branding & identity• Public relations• Reputation management• Custom site design• SEO• SEM• Content marketing• Social media• Email marketing• Graphic design & video production

Founded in 2018

Carbondale, Colorado, USA

14 employees (6 in marketing)

novermarketing.com