Responsibilities

• Build, launch, optimise, and scale campaigns across all clients in the portfolio
• Manage significant budgets with clear accountability for return on spend
• Continuously test and iterate on audiences, placements, creatives, and bidding strategies
• Lead the creative pipeline: identify what is performing, diagnose fatigue, define what needs to be tested next
• Produce clear creative briefs with deadlines, ensuring a continuous queue of assets in production
• Own the testing framework: structured, systematic creative testing with documented learnings
• Manage the full Business Manager and ad account ecosystem
• Maintain operational resilience at all times: backup accounts, warming protocols, contingency plans
• Handle account restrictions, bans, and policy enforcement independently, with minimal downtime
• Ensure the operation can continue running even when things go wrong, because they will

Requirements

• Minimum 5 years personally managing Meta Ads campaigns at $100K+/month in spend
• Demonstrated track record of scaling spend from five to six figures monthly while maintaining or improving efficiency
• Experience operating in restricted or high-risk verticals is a strong advantage. You must be comfortable working within strict platform compliance requirements and navigating the operational challenges that come with them
• Strong command of performance data: CPA, LTV, cohort analysis, payback periods, and blended metrics
• Comfortable working with complex business models where first-touch attribution does not tell the full story
• Ability to build and maintain performance dashboards, identify trends early, and make data-backed scaling decisions
• Fully self-sufficient. You do not wait for direction, you assess the situation, form a plan, and execute
• Operationally resilient. If accounts go down outside business hours, you act immediately. This role carries 24/7 accountability for critical infrastructure
• Comfortable working in a high-pressure, fast-moving environment where things break regularly and need to be fixed quickly
• Commercially minded. You understand that every pound of ad spend needs to generate measurable return and you operate with that urgency