Senior Media Strategist, Paid Social

San Diego, CA (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross-channel paid media strategy and optimization for client growth, leveraging AI insights and a proactive test-and-learn approach.

  • Own media strategy and next steps to meet client objectives
  • Must-have: 4+ years managing paid media across Meta, TikTok, Pinterest, or similar
  • Standout: AI-powered tooling and NLP/sentiment signals used to shape strategy

Job Description

Responsibilities

  • Own media strategy and defining next steps to meet client objectives.
  • Collaborating with creative teams to assess performance and guide next-generation creative strategy.
  • Auditing accounts to ensure implementation of best practices and identifying areas for improvement.
  • Building strong client relationships and demonstrating consultative, solution-oriented communication.
  • Engaging with platform partners to gather insights and advocate for better support and collaboration.
  • Developing and maintaining systems, processes, and shared resources to support cross-channel media operations.
  • Embracing and applying adQuadrant’s omni-channel performance marketing approach.
  • Demonstrating a proactive, test-and-learn mindset to continuously improve performance and strategy.
  • Leading campaign performance analysis and using data to inform strategic direction and optimizations.
  • Translating AI insights into actionable strategies and clearly communicating them to clients and internal stakeholders.

Requirements

  • Must demonstrate grit, intellectual curiosity, customer obsessed, data driven decisions, no ego, a commitment to getting it right
  • Brings top-tier attitude and effort to continuously elevate existing skills and knowledge
  • Exceptionally organized, detail-oriented, and effective in fast-paced, ambiguous environments
  • Bachelor’s degree in Marketing, Data Science, or a related quantitative discipline; advanced degree a plus
  • 4+ years of experience managing paid media across Meta, TikTok, Pinterest, or similar platforms
  • At least one current paid media certification (e.g., Meta Blueprint, TikTok Academy)
  • Deep understanding of auction-based media buying and strategies to scale profitably
  • Strong grasp of ad targeting methodologies, performance optimization, and iterative testing
  • Familiarity with AI-powered marketing tools (e.g., predictive analytics, automated bidding, generative creative testing)
  • Experience leveraging machine learning models to inform media mix, creative decisioning, or performance forecasting

Preferred

  • Experience with TikTok Shop, Snapchat, or LinkedIn is a strong plus
  • Familiarity with AI-powered marketing tools (predictive analytics, automated bidding, generative creative testing)
  • Advanced degree in a related field

Benefits

  • Excellent Health Benefits (health, dental, vision, and life insurance)
  • 401K + 4.5% Match
  • Unlimited Vacation Policy
  • 2PM Fridays, Every Friday
  • An extremely supportive and fun company culture
Adquadrant logo

Adquadrant

adQuadrant - DTC growth strategists that know how to navigate the complexities of full-funnel marketing, data-driven creative, artificial intelligence, and advanced measurement to ultimately grow net contribution margin for our customers.

Founded in 2015
Irvine, California, US
66 employees (33 in marketing)

Traffic Signals

Monthly Visitors
13.5K
Monthly Google Ads Budget
$69.9K
Traffic Source Mix
Search
40%
Direct
43.6%
Referral
8.4%
Social
6.6%
Paid
1.2%

Headcount Trend

Current headcount: ~65

Marketing Team

Marketing Team Size
28 (43% of company)
Median Career Experience
8 years
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
2