Senior Media Strategist, Paid Social at 85SIXTY | Del Mar, CA | $90K/yr – $105K/yr

85SIXTY

Senior Media Strategist, Paid Social

Del Mar, CA (Hybrid)

$90K/yr – $105K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own paid social execution for travel campaigns with cross-platform chops and clear audience targeting based on travel intent and seasonality.

Campaign delivery: own day-to-day activation, audience setup and budget allocation across Meta, TikTok, Snapchat, and Reddit.
Optimization cadence: real-time testing, performance tuning, and in-platform lift studies to lift conversions and efficiency.
Cross-team impact: partner with creative, analytics, SEO, and organic social to drive integrated travel demand outcomes.

Job Description

Responsibilities

Manage the day-to-day execution of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, Snapchat, and Reddit.
Plan and execute paid social campaigns supporting lodging bookings, seasonal promotions, destination awareness, and travel demand campaigns.
Design audience strategies based on travel intent, geographic feeder markets, seasonal travel trends, and destination interest signals.
Build and launch campaigns in-platform, including audience setup, creative trafficking, budget allocation.
Monitor campaign pacing, performance, and delivery to ensure campaigns meet KPIs and budget expectations.
Analyze campaign data and optimize campaigns in real time to improve performance and efficiency.
Develop regular reporting and insights, highlighting key learnings and actionable recommendations.
Experienced in client-facing communication, delivering clear performance insights, optimization recommendations, and proactive planning for future campaigns and initiatives.
Collaborate with internal teams across other paid media channels, organic social, creative, analytics, and SEO to support integrated marketing strategies.
Support tracking implementation and troubleshooting, including pixel tracking, event setup, and custom conversions.

85SIXTY

For over 14 years, 85SIXTY has been helping clients transform the way they reach, acquire and engage with their customers through an integrated combination of data, technology, cross-channel strategies, and creative thinking. Some might call us a full-service digital consultancy, but we like to think of ourselves as a partner that can both drive strategy and orchestrate delivery. Founded in 2010 by a veteran in retail, eCommerce, and digital, 85SIXTY was built around a consultative, high-touch approach that allows us to work across a broad spectrum of areas to increase our value to our customers. We are supporting today’s forward-thinking brands in their journey towards growth, whether that be financially, operationally and/or strategically. Solving whatever is thrown our way and translating it into simple solutions is at the core of 85SIXTY. We are looking for team members who fit that ethos.

Founded in 2012

Del Mar, California, USA

75 employees (37 in marketing)

www.85sixty.com