Responsibilities

• Own the global brand media investments. Balance the emotional resonance of high-reach channels with the tactical precision of digital to maintain a consistent, multi-touch narrative.
• Lead the master media plan as the primary driver of the planning process, leveraging agency partners for execution and offline/linear co-planning.
• Design technical frameworks where offline brand moments trigger immediate actions and capture high-fidelity intent signals for the demand engine.
• Lead relationships with global editorial houses and architect bespoke content partnerships and deep editorial integrations.
• Partner with content and brand creative to ensure assets are purpose-built for the media landscape; provide data-backed insights to shape creative strategy.
• Partner with analytics on brand tracking and attribution; prove P&L impact through brand lift studies and multi-touch attribution.

Requirements

• 10 plus Years of Media Mastery: Proven success managing complex, multi-million dollar global accounts and budgets. Agency-side media planning roots are necessary.
• Strategic Authority: Ability to influence executive leadership and justify investments in unproven channels through data-driven logic.
• Technical Spidey-Sense: Expert-level proficiency in the modern media stack, including DV, TradeDesk, Amazon, LinkedIn, and brand tracking tools like Kantar or Qualtrics.
• Online and Offline Fluency: Deep understanding of GRPs, reach-frequency, CTR, CPM, and multi-touch attribution.
• B2B Architecture with B2C Empathy: Understand B2B buying group dynamics with emotive, impactful messaging.
• Operational Excellence: A doer who ensures assets, links, and tags are tested and bulletproof before launch.