Senior Media and Public Relations Specialist

Rochester, NY (On-site)

$60K/yr – $96K/yrSenior Level5+ years expFull time

Posted 12 days ago

Job Summary

Owns the media relations program and brand storytelling for NTID and the university, guiding strategy, outreach, and crisis communications.

  • Develops annual plans and manages workflow
  • Cultivates media relationships and sources
  • Supports social media and content initiatives

Job Description

Responsibilities

  • Writes, reports, and promotes stories and content that support NTID and university strategy, goals, and branding to a wide range of media (internal and external) and targeted audiences.
  • Cultivates sources and opportunities to enhance the NTID’s and the university’s reputation and visibility.
  • Responds to media inquiries, builds relationships with outside media, and pitches stories/content to local, regional, and national outlets.
  • Develops an annual plan of work, manages workflow, and assists with special projects as needed.
  • Contributes to the university crisis communications plan. Recommends strategies and opportunities to provide clear, consistent messaging that maintains brand identity and image.
  • Supports NTID and university social media channel initiatives through the development of social media content and posts.
  • Performs other duties as assigned.

Requirements

  • Knowledge of communications and media and public relations
  • Knowledge of marketing, branding, advertising, and social media
  • Skill in reporting, writing, and editing
  • Skill in customer service
  • Ability to plan and navigate multiple projects
  • Ability to develop and maintain effective and positive working relationships
  • Proficiency in American Sign Language or the ability to achieve proficiency within three years of hire
  • Bachelor's degree in related field
  • 5 years of related experience
  • Equivalent combination of experience and education may be considered
Rochester Institute of Technology logo

Rochester Institute of Technology

At Rochester Institute of Technology, we shape the future and improve the world through creativity and innovation. As an engaged, intellectually curious, and socially conscious community, we leverage the power of technology, the arts, and design for the greater good.Founded in 1829, Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. Beyond our main campus in Rochester, New York, RIT has international campuses in China, Croatia, Dubai, and Kosovo. And with over 21,400 students and more than 154,000 graduates from all 50 states and over 100 nations, RIT is driving progress in industries and communities around the world. At RIT, we are always on to something amazing.Jobs at RIT: external candidates applying for faculty and staff positions need to apply for positions online at http://careers.rit.edu.

Founded in 2003
Rochester, New York, USA
9.4K employees (571 in marketing)

Salaries

Posted range

$60K/yr – $96K/yr

Taken straight from the job posting.

See all Rochester Institute of Technology salaries

Funding

Total Funding
$29.1M
Last Raise
$7.1M
Grant, 2 months ago

Funding History

  • Jan 2026
    Grant
  • Nov 2024
    Grant
  • Oct 2024
    Grant • $7.1M

Traffic Signals

Monthly Visitors
3.6M
Monthly Google Ads Budget
$309K
Traffic Source Mix
Search
44.2%
Direct
50.3%
Referral
4.4%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~9.4K

Recent News

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Senior Media and Public Relations Specialist

Rochester Institute of Technology · Rochester, NY · On-site