Responsibilities

• Own the vision, strategy, and roadmap for integrated media supporting Chewy’s healthcare retail business.
• Develop full-funnel, omnichannel media plans that balance brand-building and performance-marketing objectives.
• Recommend budget allocations across audiences, channels, campaigns, and funnel stages in partnership with Marketing, Finance, Analytics, and channel leaders.
• Build and evaluate media-mix scenarios based on business goals, customer insights, historical performance, incrementality, and expected returns.
• Use syndicated, first-party, and platform data to determine the most effective media channels, strategies and budgets to drive results.
• Establish campaign objectives, KPIs, measurement plans, and learning agendas; translate results into actionable recommendations.
• Lead ongoing optimization, testing, and experimentation across audiences, channels, creative, and investment levels.
• Identify and assess emerging channels, technologies, and consumer behaviors that could improve media effectiveness.
• Develop clear, persuasive recommendations and present media strategies, investment decisions, results, and tradeoffs to senior leaders.

Requirements

• 7+ years of media-planning experience within an agency, in-house agency, or consumer-facing business.
• Demonstrated experience developing and executing integrated media plans across brand and performance channels.
• Strong knowledge of audience strategy, channel planning, media buying, campaign optimization, and measurement.
• Experience translating customer, market, and performance data into budget-allocation and media-mix recommendations.
• Hands-on experience activating or buying digital media campaigns, with a strong understanding of platform capabilities and executional requirements.
• A record of improving measurable business outcomes through media strategy, experimentation, and optimization.
• Strong financial and analytical judgment, including the ability to evaluate investment tradeoffs and communicate expected impact.
• Excellent written and verbal communication skills, with experience presenting recommendations to senior leaders.
• Ability to lead cross-functional work, manage competing priorities, and move initiatives from strategy through execution.
• A customer-first mindset, intellectual curiosity, sound judgment, and a willingness to challenge established approaches.

Benefits

• We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident.
• We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
• Exempt salary team members have unlimited PTO, subject to manager approval.
• Team members will receive six paid holidays per year.
• Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.