Senior Media Planner at Omnicom Media | New York City, NY | $70K/yr – $75K/yr

Omnicom Media

Senior Media Planner

New York City, NY (On-site)

$70K/yr – $75K/yrSenior Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own client media planning and cross-team collaboration to translate strategy into executable, multi-channel campaigns.

Build and coordinate with Investment and Insights teams to shape partner-driven media plans and performance reviews.
Partner with analytics to set measurement objectives and surface competitive insights for leadership and clients.

Job Description

Responsibilities

Attend client status meetings: take notes, summarize next steps, provide to Supervisor/Manager for approval before distributing bullet pointed list of job holder’s main responsibilities
Build relationships and trust with partners in Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended specialty teams
Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients
Support 1-2 accounts, pending scale and complexity of business and scope of deliverables
Research and develop media plan scenarios for assigned clients
Partner with Local Investments, Kinesso and Partnership Investments on development of partner list, RFP details and evaluation prior to client recommendations
Support presentation development with research, creating check-ins throughout timeline, participating in discussion, and contributing to/prepare/write slides for client presentation decks
Partner with analytics team to implement measurement objectives and taxonomy
Support campaign implementation and execution, QA, monitoring/optimizing, and conduct insightful reporting
Utilize IGNITE planning strategy process (Implement business intelligence, generate multiple audience segments, Navigate the investment, tap into culture, Evolve with speed and precision) as part of client teams, to guarantee robust analysis of business/media role
Visualize, summarize, and develop insights and implications for competitive reporting
Gathers, organizes, and presents (pending leader’s readiness assessment) competitive research and spending data
Utilize planning tools (i.e. Kismet, R/F, etc) to determine the optimal media mix (across all channels) and plan delivery
Employ media math and how to apply calculations, demonstrating proficiency in working with and managing numbers
Maintain updated costs and media plan details in Media Tools (or client flowchart software)
Confirm client media authorization approval for Partner Investments and Kinesso to set up buys, issue Insertion Orders, reconcile buys and traffic assets to vendors
Provide assistance with Billing Process, updating team status documents and working across the internal cross functional teams (Video Investments, R&D Labs, creative, etc.)
Ensure familiarity with Insights + Action and Radical + Disruptive capabilities, process and approach to support integration into media plans.
Contribute ideas that contribute to creative media tactics
Participate in a diverse, inclusive, creative culture?

Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996

New York, Iowa, USA

14K employees (3,943 in marketing)

www.omnicommedia.com

60% recommend to a friend

74% CEO approval