Senior Media Planner

District of Columbia, USA (Hybrid)

$75K/yr – $95K/yrSenior Level3+ years expFull time

Posted 11 hrs ago

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Job Summary

Own end-to-end paid media planning and optimization for integrated campaigns across digital and traditional channels, coordinating cross-functional teams and rapidly adapting plans.

  • Lead development of media plans, budgets, and schedules with cross-channel alignment
  • Monitor performance, optimize campaigns, and deliver client-ready reports

Job Description

Responsibilities

  • • Develop comprehensive media plans, channel allocations, flighting schedules, budget recommendations, and media documentation for integrated campaigns.
  • • Coordinate media plans across paid digital, paid social, search, display, video, audio, print, and out-of-home channels, where applicable.
  • • Maintain media planning documentation, campaign calendars, flowcharts, and planning materials to support successful campaign execution.
  • • Monitor campaign performance, pacing, audience insights, platform trends, and media effectiveness to identify optimization opportunities and improve results.
  • • Partner with account, creative, strategy, analytics, data and project management teams to ensure media strategies align with campaign objectives and creative execution.
  • • Support rapid-response media activations by adjusting media plans, budgets, and channel recommendations in response to changing priorities or performance insights.
  • • Analyze campaign performance, delivery metrics, and audience data to identify opportunities for optimization and continuous improvement.
  • • Prepare media plans, campaign reports, optimization recommendations, performance summaries, and client presentations.
  • • Share best practices on media planning methodologies, emerging channels, audience targeting, and platform capabilities with colleagues and project teams.
  • • Support integrated marketing campaigns by ensuring paid media strategies are effectively coordinated with creative, content, communications, and stakeholder engagement activities. Key Attributes • Strong knowledge of media planning, audience targeting, channel strategy, budget allocation, campaign optimization, and performance measurement.

Requirements

  • Experience: 3-5 years.
  • Language Requirements: Fluent written and spoken English.
  • Educational Requirements: BA/BS in Marketing, Communications, Public Relations, Advertising, Integrated Media, Journalism, or a related field preferred.

Preferred

  • Experience supporting federal government, public affairs, stakeholder engagement, or mission-driven communications programs is preferred.
  • Experience planning campaigns across digital and traditional media channels, including paid social, search, display, video, audio, programmatic, print, and out-of-home, is preferred.
  • BA/BS in Marketing, Communications, Public Relations, Advertising, Integrated Media, Journalism, or a related field preferred.

Benefits

  • Family & parental support • 12 weeks’ full pay for Primary Carers and 6 weeks for Secondary Carers (after one year of service; return requirements apply for subsequent leave) • Applies to birth, adoption, and surrogacy • Up to 10 days’ paid fertility leave per year (5 per cycle) • 2 days’ paid leave for new grandparents • $2,500 annual interest-free parental loan • $6,000 interest-free fertility treatment loan
  • Healthcare & wellbeing • Choice of three medical plans (HSA at $0 cost; EPO 75% employer funded; PPO 65% employer funded) • 70% employer-funded dental and vision coverage • Generous paid time off, sick leave, and company holidays, including an office closure between Christmas & New Year's • Gym membership reimbursement and/or Wellhub subscription • 401(k) with 4% employer match • 24/7 mental health support through Self Space • Social events, happy hours, professional development trainings, etc. • Work from anywhere for up to 2 weeks per year (subject to approval)
  • Culture & development • $300 annual cultural stimulation allowance (accrued monthly; available after 90 days) • Weekly Thursday happy hour • Mentorship and Buddy programs
M+C Saatchi Group logo

M+C Saatchi Group

3.4 Glassdoor

M+C Saatchi Group is a global creative solutions company and the world’s largest independent creative network. We connect specialist expertise, powered by creativity, data and technology, to help build famous brands, solve the most complex business and societal challenges, and create and curate Cultural Power for our clients.

Founded in 1995
London, England, GBR
1.3K employees (474 in marketing)
68% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
52.6K
Traffic Source Mix
Search
37.1%
Direct
45.7%
Referral
7.1%
Social
8.7%
Paid
1.1%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
210 (16% of company)
Median Career Experience
7 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
16

Funding

Total Funding
$66.5M
Last Raise
$66.5M
Post IPO Debt, 5 years ago

Funding History

  • Jun 2021
    Post IPO Debt • $66.5M

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