Senior Media Planner

New York City, NY (Hybrid)

$70K/yr – $83K/yrSenior Level2+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own day-to-day stewardship of client business and drive media planning across tactical and high-impact activations, while analyzing campaign performance to deliver actionable insights and optimization.

  • Guide junior team members in developing strategic RFPs
  • Maintain visibility into active projects across planning, digital, and investment teams
  • Coordinate cross-team inputs to meet deadlines

Job Description

Responsibilities

  • Manage day-to-day stewardship of client business
  • Develop media plan recommendations across both tactical and high-impact/custom activations to meet client goals
  • Support and analyze campaign performance, delivering insights, key takeaways, and optimization recommendations
  • Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives.
  • Guide junior team members in developing clear, strategic RFPs to inspire innovative and first-to-market media partner proposals
  • Maintain visibility into all active projects across planning, digital, and investment teams
  • Respond to client needs with speed, clarity, and professionalism
  • Assist in building project timelines and coordinating cross-team inputs to ensure deadlines are met

Requirements

  • 2.5+ years media planning & buying experience at a media agency
  • Working knowledge of full-funnel, cross-channel media including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
  • Ability to recommend and implement innovative channel and process improvements
  • Strong analytical skills with ability to evaluate digital performance and report on KPIs across multiple tactics
  • Proven negotiation skills that drive incremental value for clients
  • Proficiency in tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, etc.
  • Ability to build and maintain strong, strategic relationships with media partners
  • Exceptional written, verbal, and presentation skills
  • Collaborative team player with a consultative mindset and willingness to challenge the status quo
  • Ability to manage multiple priorities in a fast-paced environment while maintaining excellent attention to detail
Adelphi Group logo

Adelphi Group

The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.

Founded in 1986
Bollington, England, GBR
233 employees (19 in marketing)

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
59.9%
Direct
26.4%
Referral
9.8%

Headcount Trend

Current headcount: ~233

Marketing Team

Marketing Team Size
13 (6% of company)
Marketing Roles Posted (Last 30 Days)
178