Responsibilities

• Execute and optimize performance campaigns across Google Ads and Meta (Facebook/Instagram) to drive Marketplace sales
• Build and manage full-funnel campaigns, including prospecting, retargeting, re-engagement, and launch-surge moments
• Turn launch calendars and creator priorities into paid media execution, including budgets, targeting, pacing, and creative setup
• Build, test, and refine audience strategies across interests, custom segments, lookalikes, and site activity
• Launch and iterate on creative testing (hooks, offers, formats, placements) in partnership with creative teams
• Monitor performance daily and optimize toward efficiency and scale, balancing cost, conversion, and return
• Deliver clear weekly and launch-level reporting focused on insights, learnings, and next steps
• Identify scalable vertical-specific playbooks and codify learnings into repeatable best practices

Requirements

• 5+ years of hands-on experience managing Meta Ads and Google Ads in a performance-driven environment (e-commerce and/or marketplace strongly preferred).
• Demonstrated ability to manage multiple simultaneous launches and move quickly without sacrificing quality.
• Strong analytical skill set: comfortable making decisions from performance data, building simple models, and explaining results to non-specialists.
• Solid understanding of measurement fundamentals: pixels/events, attribution basics, UTMs, and platform-to-analytics reconciliation.
• Excellent communication and project management skills; dependable follow-through with cross-functional partners.
• Comfortable owning execution end-to-end (this is not a “strategy-only” role).

Preferred

• Experience running TikTok Ads and/or building a channel from test phase to scale.
• Experience marketing entertainment, talent/creator-led products, limited drops, or event-based commerce.
• Familiarity with GA4, Google Tag Manager, and incrementality testing concepts.
• Experience with retail media / performance creative best practices for short-form video.
• Prior work in high-growth startups or similarly fast-paced environments.

Benefits

• Competitive salary and benefits package
• Opportunity to work with a talented and passionate team in a fast-paced, innovative environment
• Professional development opportunities and a supportive learning culture