Senior Media Buyer (Meta & TikTok)

Irvine, CA (Remote)

$85K/yr – $110K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Support Head Media Buyer to manage $3M+ monthly ad spend across Meta, TikTok, and AppLovin, with a focus on profitable scale.

  • Must-have: Brand experience at $40M+ annual revenue and strong Meta/TikTok mastery
  • Standout: Deep optimization mindset with proven backend economics and decisive execution

Job Description

Responsibilities

  • Support our Head Media Buyer in managing $3M+ per month across Meta, TikTok, and AppLovin
  • Build and execute structured testing frameworks weekly
  • Drive incremental growth — not just retargeting efficiency
  • Identify winning creative patterns and collaborate with our content team to scale them
  • Report performance daily & weekly to the Growth Director
  • Stay ahead of platform algorithm shifts and ad tech changes
  • You are accountable for profitable scale. Period.

Requirements

  • You’ll manage and scale a portion of $3M+/month across Meta, TikTok, and AppLovin?
  • You should already have experience operating inside a brand doing $40M+ annually and managing serious budgets.
  • Deeply fluent in Meta Ads Manager
  • Strong on TikTok Ads
  • Obsessed with understanding backend economics (gross margin, contribution margin, blended CAC, MER, NCROAS, etc.)
  • Calm under pressure
  • Extremely responsive and decisive
  • Able to move without hand-holding
  • You’ve only managed small budgets (<$500k/month)
  • You rely on templated agency frameworks
  • You can’t explain incrementality clearly
  • You optimize in-platform metrics without understanding business impact

Preferred

  • Apparel or DTC lifestyle experience
  • Experience with Triple Whale, Northbeam, Haus, or other incrementality tools
  • Strong understanding of creative strategy (UGC angles, hooks, retention metrics)
  • Experience collaborating directly with UGC creators and creative teams
  • Experience scaling through new product launches and seasonal volatility
    Cove Surf Company Inc. logo

    Cove Surf Company Inc.

    We started Cove with one goal in mind: to make a difference. Growing up in Southern California, most of our time was spent on or near the beach. Although we have been fortunate enough to experience the beauty our oceans and beaches have to offer, we have also witnessed the impact of human pollution firsthand. We have always tried to make a difference by collecting the bits of trash we see in the water and compiling them in our wetsuits mid-surf, or picking up anything we see on the sand, but while the gesture is grand, the impact is small. We believed that independently it would be difficult to create a large enough impact, so we began to think about what we could achieve by working together.Our first step in working together to create an impact was to find ethically sourced clothing to demonstrate to you - our loyal customers and planet protectors - that sustainable clothing can be stylish, comfortable, and affordable. Each order with Cove is packaged and shipped in 100% biodegradable parcels derived from plant based materials - even our shipping labels can be composted! Through these small steps, we have also eliminated the use of harmful plastic in our manufacturing process to ensure that every purchase with Cove is helping to promote sustainable and ethical sourcing practices.But we couldn’t stop there. Cove is dedicated to helping each and every individual be the much needed difference in today's world by providing the social and monetary capital that is integral to those helping to make our world better. We not only promise to use our platform and outreach campaigns to promote nonprofits, but we pledge to donate 10% of the profits from each sale to amazing nonprofit organizations.

    Founded in 2020
    San Clemente, California, USA
    11 employees (4 in marketing)

    Traffic Signals

    Monthly Visitors
    136.4K
    Traffic Source Mix
    Search
    30.5%
    Direct
    57.8%
    Referral
    5.1%
    Social
    6%
    Paid
    0.5%

    Headcount Trend

    Current headcount: ~11

    Marketing Team

    Marketing Team Size
    3 (27% of company)
    Median Career Experience
    8 years
    Median Tenure
    3.5 years