Own end-to-end DR media buys and optimization across TV, video, and audio to hit client goals with measurable ROIs.

• Own planning, execution, and post-buy optimization for multi-market campaigns.
• Must-have: 2+ years of direct-response media buying experience.
• Standout: Advanced use of Nielsen, Strata View, and Core for data-driven decisions.

Responsibilities

• Develop and implement comprehensive media buying strategies that align with the overall marketing and advertising objectives.
• Collaborate with account/media team to determine the target audience and select appropriate media channels.
• Negotiate media buying contracts to secure cost-effective advertising placements.
• Manage the implementation, monitoring and stewardship of approved buys for all broadcast schedules.
• Deliver the most efficient costs while estimating the anticipated target audience delivery accurately.
• Analyze and interpret media performance data, including reach, impressions, click-through rates, and conversion rates, to optimize media buying decisions.
• Continuously monitor and adjust media campaigns to improve ROI and meet performance goals.
• Update all current, on-air schedules to ensure station delivery within negotiated agreement and/or to respond to any new problems or opportunities that may develop.
• Negotiate, adjust and monitor schedules to ensure delivery to client goals.
• Participate in annual or major media negotiations.

Preferred

• Stay up to date with industry trends, market conditions, and competitor activities to make informed media buying decisions.
• Supervise and train other team members in media buying processes.
• Provide guidance and support for assistant buyers and media buyers.
• Maintain accurate records of buys, revisions, credits, etc.
• Build and maintain strong relationships with media vendors and publishers to facilitate smooth negotiations and secure advantageous deals.
• Ensure that all advertising materials and placements comply with legal and industry standards, including ethical guidelines.
• Contributes to the agency PR and blogs.
• Partner with analysts on developing client dashboards.

Benefits

• We offer a competitive benefits package.