Responsibilities

• Act as the primary media lead and strategic advisor for clients, shaping platform strategy, performance priorities, and growth roadmaps
• Own pacing, budget allocation, optimization, and ROI across large-scale paid media programs with accountability to business outcomes
• Lead hands-on execution across paid social, search, programmatic, and biddable platforms with an emphasis on lower-funnel performance
• Drive experimentation across new platforms, betas, formats, bidding strategies, and audience approaches to unlock incremental scale
• Lead the development and evolution of performance-driven creative strategy across accounts, partnering with design to drive iteration, testing, and creative insights that unlock scale
• Translate complex performance data into clear insights.
• Develop comprehensive, data-driven media strategies aligned to client goals, market dynamics, and regulatory constraints
• Execute and optimize campaigns end-to-end, including launch, pacing, real-time optimization, troubleshooting, and scaling
• Build precise media plans covering platform selection, audience targeting, creative strategy, and budget allocation
• Rigorously monitor performance, identify inefficiencies or opportunities, and implement data-backed optimizations
• Design and execute structured testing roadmaps, using performance results to inform strategy and investment decisions
• Proactively surface insights and recommendations that go beyond reporting to drive meaningful growth

Requirements

• 5+ years of media agency or platform experience
• Experience in gaming, sports betting, or interactive entertainment (or a demonstrated passion and deep familiarity with the space)
• Proven hands-on expertise across Meta, Google, TikTok, X, Programmatic, and other platforms
• Experience managing large budgets with direct accountability to ROI and efficiency
• Strong understanding of emerging AI capabilities in paid media and the ability to integrate new tools into workflows to create competitive advantage
• Deep understanding of performance marketing and lower-funnel acquisition strategies
• Strong analytical fluency with the ability to translate data into clear actions and strategy
• Comfort operating in fast-paced, highly competitive, and regulated environments
• Clear, confident communicator capable of influencing both clients and internal stakeholders