Responsibilities

• Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators
• Determine campaign data and tracking requirements – manage measurement systems for data capture and reporting
• Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation, and profiling and competitive market research)
• Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies

Requirements

• 2+ years’ experience within an analytics function in the marketing industry with at least 1 year experience working in online media
• Experience in the analysis of large data sets to develop insights and learnings (data mining)
• Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
• Experience with statistical analysis software products and research design
• Knowledge of visual techniques for data analysis and presentation
• Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy
• Must feel comfortable learning new systems and tools
• Knowledge of web measurement technologies: Ad serving platforms (e.g. DART) and digital display campaign performance data
• Website analytics software (e.g. Adobe SiteCatalyst, Test & Target)
• Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough)
• Technical computer skills including Excel and PowerPoint
• Knowledge of statistical software packages (e.g. SPSS, SAS)
• Database analysis skills (eg. MS Access/SQL)
• Data visualization skills a plus (e.g. Tableau)