Responsibilities

• Identify business growth opportunities within the market and for customers, and work with internal stakeholders to determine and drive the business growth, potential of opportunities, marketing efficiency, and the incremental investment recommended to achieve customer business outcomes.
• Manage expectations and maintain relationships with stakeholders to build credibility, and plan, create, deliver strategy, and provide input to help stakeholders achieve project goals.
• Develop structures and frameworks on bridging Google products and technology to customer's business goals. Identify and scale leading practices from across Google.
• Consult with advertisers and agency partners to understand their measurement goals and assess how Google measurement products can address their needs.
• Guide experimentation strategies (e.g., incrementality, H2H testing, A/B tests) in support of growing Google's performance business (e.g., PMax, AI Max, DemandGen) with agencies.

Requirements

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in digital media, sales, marketing, or product roles.
• Experience working with digital organizations.
• Experience with measurement and attribution methodologies (e.g., Marketing Mix Modeling (MMM), experiments, attribution, incrementality, reach, etc.).

Preferred

• Experience identifying and recommending new processes, procedures, and methods for product adoption strategy, addressing future needs by partnering and collaborating with regional partners/stakeholders.
• Experience identifying client issues to define customer and product strategy, enabling long-term opportunities.
• Experience using data and measurement to drive sales.
• Experience with measurement and attribution methodologies (e.g., MMM, MTA, incrementality).
• Experience with Google's performance suite (e.g., Search, PMax, DemandGen, AI Max).
• Ability to be a thought leader of Google product and competitive landscape.