Senior MarTech Operations Manager

USA (Remote)

$129K/yr – $152K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive Marketing Technology Operations at Airbnb by upgrading tracking, cutting manual work, and ensuring compliant, high-quality data.

  • Own end-to-end MarTech tracking upgrades, including tag manager and MMP work to deploy new ad vendors.
  • Must-have: 8+ years in growth marketing or agency with hands-on GTM, CAPI, or MMP experience.
  • Standout: Ability to automate workflows with AI tools to scale tracking reliability.

Job Description

Responsibilities

  • Develop solutions to upgrade our marketing tracking that minimize manual intervention while ensuring quality and reliability
  • Use AI tools to streamline and automate MarTech Ops responsibilities such as tag deployment, debugging, and monitoring signal health
  • Be hands on working in tag manager and our MMP to set up new ad vendors and QA marketing tracking
  • Partner with marketing and data science to deploy first party audiences for ad tracking and measurement
  • Stay up to date on global privacy frameworks and regulations (e.g., ATT, GDPR) to ensure all marketing tracking practices are compliant and uphold data integrity

Requirements

  • 8+ years of relevant work experience, ideally in a high-growth tech startup, performance-oriented marketing organization, or agency
  • Hands-on experience with paid social and performance advertising platforms such as Meta and Google
  • Experience using AI tools to automate operational workflows
  • Experience working with tag management systems such as Google Tag Manager, CAPI solutions and mobile measurement platforms such as Singular, AppsFlyer or Adjust
  • Strong analytical skills that can adapt to new tools and capabilities
  • Understanding of how privacy frameworks and regulations (such as ATT and GDPR) impact marketing measurement and tracking
  • Proven ability to lead, influence, and collaborate across organizational boundaries with a track record of building strong relationships with cross-functional partners

Preferred

  • Passion for building systems that reduce manual work and allow teams to focus on higher-impact strategic initiatives
  • Experience partnering closely with engineering teams to design scalable systems and automation
  • Willingness and ability to get into the technical weeds when troubleshooting complex issues across tracking systems, APIs, and data pipelines
  • Current or previous experience being an Airbnb host is a plus
    Airbnb logo

    Airbnb

    4.2 Glassdoor

    Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays, experiences and services that make it possible for guests to connect with communities in a more authentic way.

    Founded in 2007
    San Francisco, California, USA
    64K employees (7,318 in marketing)
    82% recommend to a friend
    91% CEO approval

    Traffic Signals

    Monthly Visitors
    85M
    Traffic Source Mix
    Search
    30.8%
    Direct
    65.5%
    Referral
    2.6%
    Social
    0.6%
    Paid
    0.4%

    Headcount Trend

    Current headcount: ~64.5K

    Marketing Team

    Marketing Team Size
    2,349 (4% of company)
    Median Career Experience
    15.5 years
    Median Tenure
    4 years
    Marketing Roles Posted (Last 30 Days)
    7

    Funding

    Total Funding
    $6.4B
    Last Raise
    $1B
    Debt Financing, 6 years ago

    Funding History

    • Apr 2020
      Debt Financing • $1B
    • Apr 2020
      Private Equity • $1B
    • Dec 2019
      Secondary Market • $25M

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