Senior Marketing / VM Manager at eXLoading | West Virginia, USA | $115K/yr – $130K/yr

Senior Marketing / VM Manager

West Virginia, USA (On-site)

$115K/yr – $130K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Build the airport retail marketing engine by turning merchandising strategy into seasonal campaigns and data-driven activations that drive footfall, conversion, and basket growth.

campaign planning and activation across luxury, beauty, spirits, fashion, and destination lines
Measure impact with KPIs like footfall uplift, conversion, dwell time, and ROI to steer future bets
Lead store visuals and partner with merchants to deliver consistent brand execution and a differentiated traveler experience

Job Description

Responsibilities

Own and manage the annual marketing calendar across all airport retail operations, aligning campaigns with commercial objectives, seasonal opportunities, travel trends, and brand partner priorities.
Develop annual, quarterly, and monthly marketing plans that support sales growth, customer engagement, and category performance.
Partner with the Merchandising and Operating teams to identify opportunities for traffic generation, conversion improvement, basket growth, and customer acquisition.
Translate merchandising strategies into integrated marketing campaigns and customer-facing activations.
Establish campaign objectives, success metrics, and reporting frameworks to evaluate effectiveness and ROI. Monitor performance against KPIs (footfall uplift, conversion, campaign ROI, dwell time) and provide regular reporting to stakeholders.
Identify opportunities to differentiate the traveller experience and continually evolve the marketing approach based on data, customer insight, and competitive landscape.
Serve as the primary marketing partner to merchant teams and brand partners.
Lead planning and execution of product launches, seasonal campaigns, exclusive airport programs, promotional events, and experiential activations.
Coordinate marketing support for key categories including luxury, beauty, spirits, confectionery, fashion, and destination merchandise.
Manage co-op marketing opportunities and maximize brand partner investment.

Requirements

Bachelor's degree in Marketing, Communications, Business, Retail, Design, or related field.
7+ years of progressive experience in retail marketing, travel retail, consumer marketing, or related disciplines.
Minimum 3 years of leadership experience managing creative, visual merchandising, marketing, or production teams.
Strong understanding of visual merchandising principles and customer journey design.
Hands-on experience overseeing digital and print production workflows, including CMS platforms, print-ready file management, and supplier management.
Strong project management and organizational skills with the ability to manage multiple concurrent initiatives.
Proven ability to influence and collaborate across Merchandising, Operations, Finance, and Executive Leadership teams.
Strong analytical and commercial acumen with the ability to connect marketing activity to sales performance.

Preferred

Experience in airport retail, duty free, travel retail, hospitality, luxury retail, or premium consumer brands.
Experience working with luxury and prestige brand partners.
Familiarity with airport authority approval processes and operational requirements.
Experience with digital signage ecosystems and content management platforms.
Multi-location retail leadership experience.