Senior Marketing Technology Specialist at | Powell, OH | $120K/yr – $125K/yr

Senior Marketing Technology Specialist

Powell, OH (On-site)

$120K/yr – $125K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the marketing tech stack and automation operations, translating business needs into scalable campaigns, integrations, and data-driven optimization across global teams.

Marketing technology orchestration: own automation platforms and integration layers to drive multi-channel campaigns.
Campaign operations and data quality: design workflows, governance, and attribution to improve performance and reduce manual work.
Platform governance and integrations: ensure reliable CRM/MA connections, tooling standards, and scalable processes across regions.

Job Description

Responsibilities

Manage and optimize marketing automation platforms such as Pardot, Marketo, Eloqua, Salesforce Marketing Cloud, and HubSpot to streamline campaigns and workflows.
Develop and implement multichannel marketing strategies that integrate email marketing, digital advertising, social media, and content delivery for maximum reach and engagement.
Design, build, and maintain complex SQL queries and HTML/CSS code snippets to support customized campaign needs and landing page development.
Analyze campaign performance using Google Analytics, attribution modeling techniques, and data analysis skills to identify opportunities for improvement.
Collaborate with sales teams to enhance lead generation efforts through targeted campaigns and nurturing programs within Salesforce CRM.
Ensure seamless integration between various marketing tools such as Salesforce, Pardot, Marketo, Eloqua, HubSpot, and other digital platforms.
Provide technical guidance on digital marketing best practices, including email marketing strategies, tracking setup, and data segmentation.
Configure, maintain, and optimize enterprise marketing technology platforms supporting global marketing initiatives.
Design and implement automated workflows, lead management processes, audience segmentation strategies, customer lifecycle programs, and campaign orchestration solutions.
Analyze business requirements and translate them into technical configurations, automation workflows, and scalable operational processes.
Develop and maintain integrations between marketing automation platforms, CRM systems, event technologies, content management solutions, and related business applications.
Establish standards for campaign governance, data quality, operational procedures, and platform usage across marketing programs.
Collaborate with technical and business stakeholders to improve efficiency, reduce manual effort, and enhance campaign performance through automation and process improvements.
Evaluate and implement emerging technologies, including AI-enabled solutions, to streamline operational activities and improve quality assurance processes.
Support the development and enhancement of digital marketing assets, including landing pages, web forms, templates, and user-facing experiences utilizing modern web technologies.
Monitor system performance, investigate operational issues, and implement corrective actions to maintain platform reliability and data integrity.
Produce technical documentation, operational guidelines, and best-practice recommendations to support organizational knowledge sharing.
Provide subject matter expertise on marketing technology platforms, automation capabilities, and campaign operations to internal stakeholders.
Participate in strategic initiatives involving digital transformation, process modernization, and marketing technology optimization.

Requirements

Bachelor's degree in Engineering, Computer Science, Information Systems, Marketing Technology, or a closely related field.
Minimum of 8 years of professional experience in marketing technology, marketing automation, digital operations, CRM systems, or related technology-focused disciplines.
Advanced experience with enterprise marketing automation platforms and customer relationship management systems.
Experience designing automation workflows, data-driven marketing processes, and platform integrations.
Knowledge of web technologies including HTML, CSS, JavaScript, and modern front-end development principles.
Experience working with APIs, data structures, system integrations, and enterprise software ecosystems.
Ability to work independently on complex technical initiatives requiring specialized knowledge and judgment.
Partner with global cross-functional teams across multiple geographic regions to deliver scalable marketing technology solutions and drive operational excellence.