Responsibilities

• Develop the annual inbound and outbound demand forecast and roadmap, in partnership with sales, marketing, and finance stakeholders.
• Own holistic B2B marketing performance reporting — preparing and presenting insights for Sales share-outs, executive reviews, and ongoing optimization.
• Manage the marketing execution calendar, ensuring clear alignment between marketing campaigns, ABM plays, and sales enablement.
• Evaluate and optimize marketing platforms and tools — lead integration efforts, assess new B2B demand generation tactics, and champion best practices.
• Conduct ad-hoc analysis across systems (Salesforce, BigQuery, Google Analytics, ZoomInfo, etc.) to surface actionable insights that inform strategy and execution.
• Partner cross-functionally with Sales Ops, RevOps, and Analytics to improve data consistency, reporting accuracy, and go-to-market efficiency.

Requirements

• 5+ years in B2B marketing, growth strategy, or marketing operations (experience in SaaS or tech is a plus).
• Strong background in strategy consulting, marketing analytics, or go-to-market operations.
• Proficiency with SQL and comfort working in BigQuery or similar environments.
• Experience using and connecting tools like Salesforce, ZoomInfo, Google Analytics, Marketo/HubSpot, and data visualization tools (e.g., Tableau, Looker).
• Ability to synthesize data from multiple systems into actionable insights for stakeholders.
• Strong project management and communication skills; able to lead through influence and drive alignment across teams.
• A passion for experimentation and innovation in B2B marketing tactics and technologies.