Responsibilities

• Lead end-to-end strategy development, including research, audits, and opportunity identification
• Synthesize qualitative and quantitative data into insights on customer behavior, motivations, and barriers
• Identify root business problems (not just marketing symptoms) and define strategic approaches
• Develop clear POVs that guide decisions across channels, creative, and customer experience
• Conduct and synthesize research including: Competitive and category analysis
• Market dynamics and whitespace identification
• Audience segmentation and behavioral insights
• Customer journey and experience mapping
• Translate research into implications, not just findings
• Translate insights into compelling strategic narratives and actionable recommendations

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5–8+ years of experience in marketing strategy, brand strategy, or integrated marketing roles (agency or client-side)
• Demonstrated ability to develop insight-driven strategies, not just manage channels
• Experience translating business challenges + goals into clear marketing approaches, narratives and actionable multi-channel plans
• Strong ability to synthesize complex information into simple, compelling recommendations
• Strong experience guiding execution teams and providing strategic direction across channels.
• Experience developing audience personas, conducting market research, and performing competitive analyses.
• Strategic thinking, problem framing, insight generation and synthesis
• Communication, storytelling (written + verbal), curiosity and intellectual rigor
• Ability to influence without direct authority

Preferred

• Experience in pharmaceutical and/or healthcare marketing
• Experience working with enterprise-level clients and complex marketing ecosystems
• Demonstrated ability to use AI as a thinking partner—enhancing speed and depth of analysis—while maintaining strong independent judgment and strategic rigor