Responsibilities

• Develop annual and program-level integrated brand and audience growth marketing plans, targeting B2C audiences, in support of Foundation-wide goals
• Lead the development of campaign briefs that translate strategy into clear executional direction, KPIs, and learning plans across channels
• Develop strategies designed to scale and activate priority audiences and improve efficiency over time
• Serve as point of contact for cross business unit campaign strategy for priority initiatives (including Parkinson’s Awareness Month) in partnership with Development and Policy teams
• Partner day-to-day with media agency to align paid media planning with owned-channel strategy and campaign objectives
• Lead creative strategy and messaging direction for paid campaigns, translating audience insights and learning into more personalized, tailored creative approaches by audience segment and channel
• Oversee integration of owned, earned & paid promotional strategies across key community-facing content initiatives (guides, webinars, publications, etc.)
• Ensure paid, owned, social, and influencer efforts work cohesively to maximize reach, engagement, and impact
• Define campaign measurement frameworks in partnership with Analytics, ensuring KPIs align with brand health, audience growth and revenue goals
• Partner with Analytics to analyze campaign performance and translate data into actionable insights and optimization recommendations that drive continuous improvement and maximize ROI

Requirements

• Relevant experience in marketing strategy, brand marketing, or integrated campaign management
• Demonstrated experience developing and executing multi-channel marketing strategies across paid and owned channels. Experience working with or leading media agency planning processes, including briefing, investment allocation and performance optimization is a plus
• Ability to translate quantitative and qualitative insights into actionable marketing strategies
• Ability to manage multiple complex projects with competing deadlines in an adaptive environment
• Experience managing agencies and leading cross-functional initiatives
• Excellent analytical, strategic thinking and problem-solving skills
• Strong written and verbal communication skills
• Commitment to the mission of The Michael J. Fox Foundation and a passion for purpose-driven marketing

Preferred

• Experience with media agency planning processes, including briefing, investment allocation and performance optimization is a plus

Benefits

• 15+ options for medical insurance (with the Foundation paying 90 percent of the premiums)
• Competitive dental and vision plans
• 401(k) plan with 6 percent employer contribution
• Flexible spending accounts
• Employer paid life and disability insurance
• 18 Vacation Days; 12 Well-Being (Sick) Days; 2 Personal Days; summer Fridays (office closure at 2pm) and a summer holiday week over July 4
• Flexible work environment. We trust all employees to work closely with their manager and colleagues to determine when, where and how programs and projects get done.
• Employees are also eligible for a discretionary bonus on an annual basis. The Foundation provides staff and leadership cultivation through regular training courses and events.