Senior Marketing Specialist (Hybrid)

Rochester, MN (Hybrid)

$97K/yr – $136K/yrSenior Level5+ years expFull time

Posted 16 hrs ago

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Job Summary

Own the creation and tailoring of product marketing materials across launches, updates, and demand initiatives, collaborating with sales, product, legal, and marketing to meet buyer needs.

  • Develop sales collateral and web copy that align with product messaging
  • Coordinate updates to existing materials and support product launches
  • Work cross-functionally to tailor materials to customer needs and competitive positioning

Job Description

Responsibilities

  • - Support product marketing, partnership activation, strategic events, and demand generation initiatives by developing sales collateral and presentations, product messaging, proof points, web content, and other customer-facing materials.
  • - Support product/test updates by writing and coordinating updates to existing materials.
  • - Support product launches by writing sales collateral and web copy, as well as coordinating with designers to produce finished sales collateral.
  • - Partner with sales, product, legal, and marketing teams to tailor product materials to customer needs, competitive positioning, and buyer priorities.

Requirements

  • A bachelor’s degree in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 5 years professional experience in marketing, or a related field.
  • Or, a master’s degree in a related field (MBA preferred), with 3 years professional experience in marketing, or a related field.
  • Strong academic performance required .
  • Business acumen, including proven expertise in creating marketing strategies based on business objectives.
  • It is preferred if experience includes work with a major brand.
  • Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication, project management, presentation, and interpersonal skills.
  • Proven execution ability, including digital marketing experience.
  • Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork.
  • Must be comfortable in a fast-paced, changing environment, and have experience in effectively meeting deadlines on-time with a quality product.
  • Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.

Preferred

  • Workfront proficiency
  • Experience writing for healthcare B-to-B audiences (clinician, lab, research)
  • Experience in campaign, event, and product marketing
  • Experience in writing for varied formats: web, print collateral, presentations, email, and long-form healthcare education (e.g., e-books, white papers, lead magnets)

Benefits

  • Medical: Multiple plan options.
  • Dental: Delta Dental or reimbursement account for flexible coverage.
  • Vision: Affordable plan with national network.
  • Pre-Tax Savings: HSA and FSAs for eligible expenses.
  • Retirement: Competitive retirement package to secure your future.
Mayo Clinic logo

Mayo Clinic

Mayo Clinic has expanded and changed in many ways, but our values remain true to the vision of our founders. Our primary value – The needs of the patient come first – guides our plans and decisions as we create the future of health care. Join us and you'll find a culture of teamwork, professionalism and mutual respect, and most importantly, a life-changing career. Mayo Clinic was founded in Rochester, Minnesota by brothers Dr. William James Mayo and Dr. Charles Horace Mayo. More than 100 years later, their vision continues to evolve around a single guiding value: "The needs of the patient come first." Today we are the largest integrated, not for-profit medical group practice in the world. We are recognized for high-quality patient care more than any other academic medical center in the nation. These endorsements are very gratifying, but also humbling. They remind us of the tradition that has been entrusted to each one of us, and the legacy of excellence that we uphold every day.

Rochester, Minnesota, US
49K employees (982 in marketing)

Traffic Signals

Monthly Visitors
74.4M
Monthly Google Ads Budget
$3.3M
Traffic Source Mix
Search
79.1%
Direct
17.5%
Referral
2.7%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~47.2K

Marketing Team

Marketing Team Size
586 (1% of company)
Median Career Experience
16 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$399.1M
Last Raise
$952K
Grant, 3 months ago

Funding History

  • Dec 2025
    Grant • $952K
  • Sep 2024
    Grant • $12M
  • Jul 2023
    Grant

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