Senior Marketing Specialist at arrivia | Scottsdale, AZ

arrivia

Senior Marketing Specialist

Scottsdale, AZ (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive email marketing programs for Arrivia as a Senior Marketing Specialist, leading automated campaigns, data-driven optimization, and cross-functional alignment to boost member engagement.

Must-have: 5+ years marketing experience with Marketo or similar automation
Standout: cross-functional collaboration and ownership of customer journeys

Job Description

Responsibilities

Craft Engaging Email Campaigns: Create, build, and optimize automated and promotional emails across multiple platforms (e.g., CMS, Marketo) to drive member engagement and loyalty
Data-Driven Insights: Leverage analytics to measure campaign performance, identify trends, and optimize strategies for maximum impact
Segmentation and Personalization: Develop targeted email campaigns based on member preferences, demographics, and behavior to deliver personalized experiences
Marketo Expertise: Demonstrate proficiency in Marketo or similar marketing automation platforms to streamline workflows and improve efficiency
Cross-Functional Collaboration: Work closely with sales, operations, and other teams to align marketing efforts with business objectives and ensure seamless customer journeys
Continuous Improvement: Identify areas for improvement in existing marketing campaigns and develop innovative solutions to drive results

Requirements

Marketing Experience: 5+ years of marketing experience, with a strong understanding of best practices and industry trends
Automation Knowledge: 2-5 years of hands-on experience with Marketo or comparable marketing automation software is a significant advantage
Data-Driven Mindset: Strong analytical skills and ability to leverage data to inform marketing decisions
Creative Communication: Excellent written and verbal communication skills, with the ability to craft compelling email content that resonates with target audiences
Collaboration: Proven ability to work effectively in a collaborative team environment and build strong relationships with cross-functional partners

Benefits

Travel Perks: Unlimited PTO and exclusive discounts and access to member travel perks
Growth Opportunities: Be part of a dynamic and growing company with opportunities for career advancement
Global Impact: Work with a global team to create unforgettable travel experiences for customers worldwide
Collaborative Culture: Enjoy a supportive and collaborative work environment where your ideas are valued
Competitive Benefits: Competitive compensation package, including comprehensive benefits

arrivia

3.2 Glassdoor

Arrivia provides travel loyalty, booking and marketing solutions to consumer-facing companies that want to deliver exceptional value to their customers, uncover new revenue streams and drive growth through exciting travel rewards and member benefits.We’re on a mission to help people around the world travel better and experience more. Our team members bring world-class skills to the table to create extraordinary memories for our partners and members. With offices on both coasts of the US and around the world, we embrace diversity and a passion for travel across our global staff.

Founded in 1997

Scottsdale, Arizona, USA

1.1K employees (65 in marketing)

www.arrivia.com

60% recommend to a friend

67% CEO approval