Responsibilities

• Define and execute the marketing operations strategy, operating model, and infrastructure that enable scalable global demand generation, ABM, partner marketing, and pipeline creation.
• Serve as the CMO's strategic partner on marketing systems, analytics, automation, and operational excellence.
• Establish scalable operational practices that support today's business while positioning Marketing Operations for future growth.
• Develop and maintain a trusted marketing performance intelligence framework, including executive dashboards, funnel reporting, campaign influence, attribution, ROI analysis, and spend-to-pipeline measurement.
• Deliver meaningful insights across regions, market segments, channels, campaigns, partners, and programs to improve decision-making and investment allocation.
• Own the evolution of marketing attribution from traditional first-touch reporting to multi-touch attribution that reflects complex enterprise buying journeys, ABM programs, long sales cycles, and channel-influenced opportunities.
• Help identify where GTM investments are succeeding, where funnel performance is breaking down, and where resources should be reallocated.
• Design and continuously improve lead, contact, account, and opportunity lifecycle management, including lead scoring, routing, prioritization, campaign member governance, service level agreements, account engagement visibility, and lead handoff processes.
• Develop scalable frameworks that improve lead quality, pipeline velocity, and marketing's contribution to revenue.
• Own the operational execution framework for global marketing campaigns, including campaign architecture, audience segmentation, email deployment, nurture programs, forms, landing pages, list management, QA, tracking, UTM governance, and post-campaign optimization.

Requirements

• 7-10 years of progressive experience in Marketing Operations within high-growth B2B SaaS organizations.
• Experience supporting enterprise sales organizations with complex buying committees and long sales cycles.
• Deep expertise with HubSpot, Salesforce, marketing automation platforms, attribution and reporting tools, ABM technologies, intent data platforms, workflow automation, and modern marketing technology ecosystems.
• Strong understanding of account-based marketing, lifecycle architecture, lead management, and revenue funnel optimization.
• Demonstrated ability to translate complex data into executive-level insights and business recommendations.
• Experience partnering cross-functionally with Marketing, Sales, Revenue Operations, Finance, and executive leadership.
• Strong analytical, problem-solving, and strategic thinking skills, with the ability to influence decisions through data and business insight.
• A builder's mindset with a passion for improving processes, creating scale, and driving continuous operational excellence.

Preferred

• Experience implementing AI-enabled workflows and automation is highly desirable.
• Cybersecurity or other highly technical B2B SaaS experience is strongly preferred.
• Experience with Power BI, Dreamdata, or other business intelligence platforms is a plus.

Benefits

• Health & Wellness
• Financial
• Work-Life Balance
• Unparalleled Flexible Time-Off
• 401(k) plan with employer matching
• flexible paid time off
• paid holidays
• paid parental leave