Responsibilities

• Reporting to the Head of Growth Marketing North America, you will play a pivotal role in planning and executing multi-channel marketing campaigns for Accounting and Bookkeeping Partners and Small Business customers across the US.
• Working closely with sales, operations, product marketing, and external agencies, you will bring regional marketing plans to life while driving brand awareness and customer conversion.
• As a collaborative problem solver, you will turn business goals into actionable go-to-market strategies that deliver clear, measurable outcomes.
• You will advocate for our audience across the business, tailoring campaigns to local market realities and managing budget performance to support Xero's growth targets.
• Developing and executing multi-channel go-to-market strategies for accounting and bookkeeping partners as well as small business segments
• Partnering with product marketing to launch new features, value propositions, and payment solutions in the US market
• Building and analyzing Salesforce and Tableau campaign reports to track sales pipelines and optimize lead generation
• Refining partner enablement content and sales presentation tools tailored to different firm sizes and tiers

Requirements

• Extensive background in B2B marketing within SaaS or technology sectors, with a focus on partner marketing and account-based strategies
• Demonstrated ability to plan, implement, and optimize multi-channel campaigns spanning digital, email, content, and events
• Strong track record of using data, Salesforce analytics, and marketing automation tools to track performance and influence business decisions
• Exceptional cross-functional collaboration skills, with ease in aligning sales, product, and leadership stakeholders around clear outcomes
• Strong commercial acumen and a customer-focused approach to building tailored messaging and campaigns

Benefits

• Comprehensive Benefits: Medical, dental, vision, 401(k) match, and 21 days PTO, 10 days of Wellbeing leave, 5 days of Xtra Leave, 1 volunteer day, 12 paid holidays, paid parental leave. Further information included on our Xero Perks page.
• Xero’s roles are eligible for the following forms of variable compensation: - Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance.
• Total Package philosophy - which means your value isn't just a single number on a paycheck.