Responsibilities

• Leads the development and execution of the U.S. commercial marketing strategy across the Wellspect continence care portfolio, including Surity (urinary incontinence), LoFric (urinary retention), and Navina (bowel management).
• Develops portfolio growth strategies, product positioning, customer segmentation, and value propositions that drive commercial performance across healthcare provider, DME, distributor, and direct-to-patient channels.
• Translates customer insights, market dynamics, competitive intelligence, and business objectives into actionable marketing strategies and portfolio priorities.
• Identifies new market opportunities and recommend strategic initiatives to accelerate market penetration, customer acquisition, and long-term portfolio growth.
• Leads commercialization planning and execution for new product launches, line extensions, and lifecycle management initiatives, ensuring successful adoption across all customer segments.
• Develops and continuously refines product positioning, messaging, competitive differentiation, and customer value propositions across the portfolio.
• Partners with Sales to develop channel-specific growth strategies, customer engagement plans, and commercial initiatives that increase adoption and market share.
• Develops strategic relationships with key DME partners and identify opportunities to strengthen channel performance and customer access.
• Builds and maintains relationships with key opinion leaders (KOLs), healthcare professionals, advocacy organizations, professional societies, and strategic industry partners to strengthen Wellspect's market presence.
• Leads digital marketing and e-commerce strategy, including website optimization, content strategy, lead generation, customer journey optimization, conversion, and ongoing digital experience improvements.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Digital Marketing, Public Relations, or a related field.
• Master's degree in Business Administration (MBA) with a concentration in Marketing preferred
• At least 6+ years of experience in global marketing and product management, with a focus on commercialization excellence (medical device sector or pharmaceuticals expertise is a plus).
• Proficient with CRM, marketing automation, analytics, and commercial systems, including Salesforce, Marketing Cloud, and Microsoft Office applications
• Experience expanding distribution channels, including Durable Medical Equipment (DME) networks, while developing and growing strategic customer and key account relationships.
• Experience developing accurate sales forecasts and collaborating with cross-functional teams to optimize inventory planning, product availability, and demand management.
• Experience promoting a culture of accountability and ensuring organizational policies, processes, and expectations are effectively communicated and reinforced across teams.
• Proven experience leading product lifecycle management, portfolio strategy, product positioning, value proposition development, pricing support, and successful commercialization of new products.
• Experience building strategic partnerships with key opinion leaders (KOLs), healthcare organizations, advocacy groups, professional societies, media partners, and external agencies to strengthen market presence and support commercial objectives.
• Experience partnering on demand planning, inventory forecasting, financial planning, and commercial decision-making to support sustainable business growth.

Preferred

• Master’s degree in Business Administration (MBA) with a concentration in Marketing preferred
• Experience with Brightree and M3 is preferred
• Familiarity with DME workflows, reimbursement processes, and healthcare distribution systems is highly desirable