Senior Marketing Manager at Tencent | Los Angeles County, CA

Tencent

Senior Marketing Manager

Los Angeles County, CA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own NA regional marketing with a focus on high-impact campaigns, influencer ecosystems, and strategic partnerships to expand reach and drive local engagement.

Regional Campaigns: Lead cross-channel campaigns around major updates, IP collabs, and local events to keep NA audiences active and engaged.
Influencer & Content: Build long-term KOL partnerships and localized content aligned to NA gaming trends.
Offline & Partnerships: Orchestrate offline activations and BD collaborations to deepen presence in local gaming communities.

Job Description

Own NA regional marketing across campaigns, influencers, and partnerships, coordinating with HQ to align local activations and maintain strong brand presence.

Regional Strategy & Campaign Management: Develop integrated campaigns around major updates, IP collaborations, and local events to sustain activity and brand visibility.
Influencer & Content Ecosystem: Manage NA KOL/influencer programs and localized content with long-term creator partnerships.
Partnerships & Experiential Marketing: Plan offline activations and BD partnerships to expand reach within local gaming communities.

Tencent

4.1 Glassdoor

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

Founded in 1998

Shenzhen, Guangdong, CHN

90K employees (7,439 in marketing)

www.tencent.com/en-us

81% recommend to a friend

88% CEO approval