Senior Marketing Manager - Retail Media GTM & Expansion at QSIC | Boston, MA | $100K/yr – $120K/yr

QSIC

Senior Marketing Manager - Retail Media GTM & Expansion

Boston, MA (Hybrid)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the retailer media GTM and global expansion, building repeatable playbooks, enablement tools, and market intelligence to drive media sales across partners and new geographies.

GTM & Expansion: Define and scale retailer partnerships across current networks and new geographies.
Campaigns & Enablement: Build retail media campaigns and materials that accelerate deals and deepen partner engagement.
Repeatable Playbooks: Create a scalable, documented framework that grows with new accounts and markets.

Job Description

Retail GTM & Partnerships: Own retailer-specific GTM strategy and execution across current retail media partners
Geographic Expansion: Lead market expansion into LATAM, EMEA, and beyond, establishing QSIC's marketing motion in each
Campaigns & Partner Enablement: Develop and execute retail media marketing campaigns that support media sales and deepen partner relationships
GTM Playbook: Build a repeatable, scalable GTM and expansion playbook — documenting what works so the function grows cleanly as headcount follows new accounts and markets
Sales Enablement & Positioning: Partner with demand gen and sales to develop enablement materials, positioning, and tools that accelerate deals and support the commercial team
Market Intelligence: Own market intelligence for your accounts and geographies — staying close to the competitive landscape, retailer priorities, and category trends

Responsibilities

QSIC

1.0 Glassdoor

QSIC uses Audio + Intelligence to redefine the value of in-store for retailers and brands. We enhance retailers’ in-store atmosphere, empower retailers and drive to maximize results for retailers and brands.

Founded in 2012

Dallas, Texas, USA

96 employees (13 in marketing)

www.getqsic.com

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