Responsibilities

• Coordinate with global and local PR teams to develop and execute annual Performance plans, supporting the local PR strategy.
• Provide actionable consumer insights to global teams and report on key marketing performance indicators (KPIs).
• Manage and support the Sports & Community Marketing Manager as they spearhead event management, consumer experience activations, community programming, and strategic partnerships for the category.
• Collaborate on epicenter planning and high-impact activations.
• Drive and oversee special projects as required, ensuring alignment with strategic objectives.
• Partner with the trade marketing team to strategize and consult on marketing initiatives with key accounts.
• Consult on category-specific training programs for shop professionals, enhancing their expertise and performance with the regional training leads
• Support D2C teams (ecomm and owned retail) to ensure category alignment for product launches
• Consult with Field Marketing team on seasonal playbooks
• Oversee the preparation and delivery of comprehensive campaign briefings and reports in partnership with the Integrated Marketing Manager