Responsibilities - Create, manage, and optimize marketing campaigns across: Google Ads; Microsoft/Bing Ads; LinkedIn Ads; Meta Ads, including Facebook and Instagram; Social media ads; Retargeting campaigns; Lead generation campaigns; Email marketing campaigns; SEO, AEO, and AIO initiatives - Develop campaigns for services such as: Zoho CRM consulting; Zoho One implementation; CRM migration; ERP and finance system migration; Business automation; AI agents and AI business automation; CRM cleanup and optimization; Analytics and dashboards; End-to-end business technology solutions - Manage campaign strategy from beginning to end, including: Keyword research; Audience research; Competitor research; Ad copywriting; Email copywriting; Landing page recommendations; Campaign structure; Budget planning; Conversion tracking; Performance reporting; Ongoing optimization - Create and improve email marketing campaigns, including: Lead nurture campaigns; Newsletter campaigns; Reactivation campaigns; Retargeting email campaigns; Follow-up sequences for leads and prospects; Email list segmentation; Open rate, click-through rate, and conversion optimization - Help improve SEO, AEO, and AIO strategy, including: SEO keyword strategy; AI search visibility; Answer Engine Optimization; Content ideas for Google and AI search tools; Service page optimization; Blog and landing page recommendations; Local and national search strategy - Manage and improve website performance across BoostedCRM.com and Nex.Tech, including: WordPress page updates and coordination; Landing page improvements; Website conversion optimization; User experience improvements; Calls to action; Lead capture forms; Service page structure; Website messaging; Basic technical SEO coordination - Work with and manage internal or external team members as needed, including: WordPress developers; PHP developers; UX/UI designers; Graphic designers; Content writers; Marketing support team members; Marketing agencies or freelancers - The Senior Marketing Manager should be able to explain what needs to be changed, create tasks for the right team members, follow up, review the work, and make sure marketing goals are achieved. - Metrics and Reporting Track and report on important marketing metrics, including: Cost per lead; Cost per qualified lead; Lead quality; Booked consultation calls; Opportunities created; Campaign ROI; Conversion rate; Keyword performance; Ad performance; Email open rates; Email click-through rates; Landing page performance; Website conversion rate; Channel performance - We care more about lead quality than just lead quantity. The goal is to generate leads that are a strong fit for CRM, Zoho, ERP, automation, AI agents, integrations, analytics, and business technology consulting services. - Leadership Growth Opportunity This role is designed for someone who wants to grow with the company. - The right person can grow from Senior Marketing Manager into a larger leadership role such as: Director of Marketing; Head of Marketing; VP of Marketing; CMO / Fractional CMO - As the company grows, this person may help lead marketing strategy, campaign planning, brand positioning, marketing budget planning, vendor management, content strategy, lead generation strategy, website conversion strategy, and sales/marketing alignment. - We are looking for someone who can start hands-on, prove results, and eventually help lead the marketing direction for both BoostedCRM.com and Nex.Tech.