Responsibilities

• Brand Strategy Implementation: Implement the lung cancer brand strategy through the design and delivery of impactful tactics that drive adoption and differentiation.
• AI Driven Asset Development: Create derivative materials from the CVA—leave-behinds, RTEs, flash cards, speaker decks, NPP assets, and more—grounded in scientific evidence and market research, consistently applying a Digital First approach to increase reach and relevance.
• Tactical Execution: Advance and implement robust tactical plans for NPP activities and digital initiatives across the lung portfolio, increasing scale, team member engagement, and measurable outcomes.
• Feedback Integration: Assemble and integrate feedback from brand and field teams to continually refine asset development and campaign execution, improving effectiveness over time.
• Cross-functional Teamwork: Partner across Marketing to disseminate protocols, drive innovation through AI initiatives, and strengthen collaboration across brands for system-level impact.
• Budget and KPI Management: Oversee budgets and KPI tracking for projects in partnership with the Agency of Record, ensuring disciplined investment and performance transparency.
• Project Leadership and Influence: Lead project teams effectively, aligning cross-functional stakeholders and influencing decisions that accelerate delivery and impact.
• Ad Board Leadership: Facilitate and lead Advisory Boards with external stakeholders, translating insights into clear strategic direction and actionable programs.
• AI Literacy: Generate AI-driven content for assigned Lung Cancer Franchise brands in alignment with our Customer 2030 ambition, advancing personalization and speed to market.

Requirements

• Educational Background: Bachelor’s degree, preferably in a scientific or business rigor.
• Industry Experience: Minimum of 3 years’ experience in the pharmaceutical or healthcare sector.
• Marketing Excellence: Experience in market-focused roles, including leadership of agency partners to deliver high-impact marketing initiatives.
• AI Project Delivery: Proven track record of leading and delivering AI driven marketing projects that generate measurable customer impact within pharmaceutical environments.
• Stakeholder Engagement: Demonstrated expertise in NPP and personal promotion activities, including external stakeholder management with healthcare professionals.

Preferred

• Learning and Adaptability: High learning agility and adaptability in dynamic, rapidly evolving environments.
• Performance Track Record: Strong history of delivering high performance and results.
• Leadership and Culture: Demonstrates strong leadership behaviors and a positive cultural attitude.
• Customer-facing Expertise: Experience in customer-facing roles is highly valuable (through commercial functions Sales, Access, etc.)
• Oncology Knowledge: Previous experience within oncology is highly desirable.

Benefits

• qualified retirement programs
• paid time off (i.e., vacation, holiday, and leaves)
• health, dental, and vision coverage in accordance with the terms of the applicable plans