Senior Marketing Manager – Omni-Channel Growth Strategy

Columbia, MO (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive omni-channel marketing strategy for client accounts as a Senior Marketing Manager.

  • Own campaign strategy, performance reporting, and ongoing client communications.
  • Must-have: 5+ years in omni-channel marketing and client-facing strategy.
  • Standout: proven ability to turn data into actionable growth recommendations.

Job Description

Responsibilities

  • Serve as the primary strategic lead for assigned client accounts, owning campaign strategy, performance reporting, and ongoing client communication.
  • Translate client business goals into actionable omni-channel marketing strategies spanning SEO, digital PR, content marketing, and AI visibility.
  • Collaborate with internal teams and coordinate campaign execution to ensure deliverables are completed on time and aligned with client KPIs.
  • Foster and maintain strong client relationships, serving as a trusted strategic partner in their success.
  • Lead recurring client reporting and strategy reviews, translating performance data into clear insights and actionable recommendations.
  • Monitor campaign performance, track KPIs, and ensure projects stay on time and on budget.
  • Identify new growth opportunities within client accounts and recommend strategic marketing initiatives.
  • Stay ahead of industry trends and adapt strategies to evolving digital marketing, AI, and branding innovations.

Requirements

  • 5+ years of experience in omni-channel marketing, brand strategy, and digital marketing.
  • Experience managing client relationships and leading marketing strategy in a client-facing or agency environment.
  • Strong relationship-building and communication skills, with the ability to serve as a trusted strategic partner to clients.
  • Strong analytical skills with experience interpreting marketing data, tracking KPIs, and translating insights into strategic recommendations.
  • Ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
  • Excellent verbal and written communication skills with the ability to convey marketing insights clearly and effectively.
  • Strong organizational skills and attention to detail.
  • SEO and analytics experience is a strong advantage.
  • Passion for creativity, innovation, and measurable marketing success.
  • Proficiency in Google Workspace (Sheets, Docs, Slides); advanced knowledge is a plus.

Benefits

  • Hybrid Work Model: Work 3-4 days in-office at our state-of-the-art 3-acre office campus designed to foster creativity and collaboration.
  • Fast-Paced & Collaborative Culture: We value in-person collaboration and cultivate a culture that brings out the best in our team.
  • Commitment to Growth: We invest in our people, providing opportunities for skill development and professional growth.
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Relevance

We develop highly skilled employees and inspiring leaders across the globe. Our proven combination of innovative learning and personal development is applicable worldwide. With our international network of over 900 trusted facilitators and coaches, we guarantee flexible and scalable programs.Relevance is the incomany services provider of the Dutch Schouten & Nelissen.

Founded in 1980
Zaltbommel, Gelderland, NLD
196 employees (7 in marketing)

Traffic Signals

Monthly Visitors
987
Traffic Source Mix
Search
0.1%
Direct
17.6%
Referral
7.2%
Social
19.8%
Paid
1%

Headcount Trend

Current headcount: ~196

Marketing Team

Marketing Team Size
5 (3% of company)
Median Career Experience
13 years
Median Tenure
12.6 years
Marketing Roles Posted (Last 30 Days)
1