Responsibilities

• You manage marketing programs and campaigns on behalf of clients, ranging from content, digital, advertising/paid, social, web and more, and ensure they align to the client’s broader demand generation/sales goals
• You proactively identify opportunities for clients, point out potential issues, set strategy for accounts and ensure both monthly and long-term goals are set and met for all accounts
• You have developed domain expertise critical to the practice that drives strategy for both existing clients and new business prospects and are able to articulate strategies steeped in domain knowledge to be perceived as an expert in your field
• You take the lead in developing strategic campaign recommendations that demonstrate a proficient knowledge of market dynamics, modern marketing best practices, message development, marketing distribution channels and promotional vehicles and campaign measurement
• You adeptly manage the execution of campaigns, working with internal client resources, agency resources and external media and marketing partners
• You strive to do more than is required or expected in your role; without being asked, you do things for the client or team that help drive campaigns or programs forward
• You can successfully manage the profitability of an account, and understand how that fits into the broader agency financials
• You look for ways to think bigger and integrate interdisciplinary ideas (marketing, media, content, social, influencer) where it will advance the client’s goals and play the client-facing role while working behind the scenes with other team members
• You possess creativity and initiative, and you drive accounts with enthusiasm and organization
• You’re the day-to-day contact for clients and have established strong rapport as a trusted advisor and strategic partner