Responsibilities

• Develop and execute innovative marketing and advertising campaigns for 20-30 assigned titles a year to increase reader buzz and sales
• Advise authors on leveraging their professional network and author channels (ex. newsletter, social, contacts) to drive awareness and preorders
• Communicate marketing plans and updates to authors/agents, editors, sales, central teams, etc.
• Track expenses and manage budgets for assigned titles and projects
• Oversee creation and delivery of marketing and advertising materials, including copywriting, design coordination, and final delivery
• Coordinate and execute galley and finished copy outreach/mailings and giveaways
• Attend and contribute to regular marketing, sales, title-specific, library and academic marketing, and seasonal positioning meetings
• Contribute to the content strategy and growth of Holt’s newsletter, influencer program, and social platforms, with support in creating, scheduling, and publishing promotional content as needed
• Monitor and report on sales and early reviewer buzz to identify seasonal marketing opportunities
• Collaborate with marketing colleagues as a co-marketer on shared assignments and act as a peer mentor to junior staff and seasonal marketing intern

Requirements

• 5+ years marketing experience in trade book publishing or related field (previous title marketing experience strongly preferred)
• College degree or equivalent work experience
• Familiarity with Google Business Suite
• Familiarity with project management tools like Airtable and Basecamp
• Familiarity with marketing analytics tools
• Experience in writing creative briefs, design routing, and tools like Canva
• Some management training and/or experience
• Proven social media account management experience

Preferred

• Proven history of working on bestselling fiction and nonfiction title campaigns
• Interest in developing leadership experience and people management skills
• Comfort working with celebrities and high-profile authors as well as debut authors
• Proven social media account management experience