Responsibilities

• Plans, develops, and implements marketing initiatives and activities that align to business goals, ensuring seamless execution across messaging, campaigns, programs, and channels
• Strategizes, organizes, and coordinates the design and delivery of marketing programs to ensure accomplishment of strategic business goals
• Manages marketing tools, platforms, and workflows to drive programand execution efficiency, effectiveness, and quality
• Leads complex, cross-functional projects with a high degree of visibility and a range of deliverables across multiple mediums (e.g. communications, advertising, experiential, public relations
• Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results; makes recommendations on business cases and assists in writing POVs
• Analyzes marketing performance data to establish and evaluate metrics and performance benchmarks, using insights and analytics to inform strategy and drive business decisions
• Partners closely with the PR team to ensure consistent, on-brand messaging across all external and internal communications
• Develops and prepares talking points, media briefs, and key messaging documents for senior leaders ahead of interviews, speaking engagements, press opportunities, and industry events
• Serves as a liaison between marketing and PR to coordinate on announcements, product launches, crisis communications, and thought leadership initiatives
• Supports the preparation of senior executives for media interviews, panel discussions, and public appearances

Requirements

• Bachelor's degree with a concentration in Marketing, Communications, Public Relations, Journalism, or a related field required; MBA preferred
• 7–8+ years of relevant and progressively more responsible experience within a marketing-driven organization
• Marketing, Communications, Public Relations and/or Journalism experience required.
• Demonstrated experience in generalist marketing, including campaign management, brand marketing, and content strategy
• Strong background in corporate communications, including media relations support, executive messaging, and PR collaboration
• Proven ability to develop executive-level talking points, briefs, and messaging documents
• Advanced experience using data, insights, and analytics to tell a story and drive business decisions
• Ability to translate key business and marketplace insights into actionable strategies and messages
• Exceptional written and verbal communication skills with a keen eye for detail and narrative structure
• Highly effective project management skills with the ability to manage multiple priorities and deadlines simultaneously

Preferred

• Experience in B2B or enterprise marketing environments
• Prior experience supporting C-suite or VP-level executives with communications needs
• Prior advertising agency experience
• Experience with Salesforce and/or Marketing Cloud or similar marketing automation platform

Benefits

• comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups.