Own and optimize high-velocity performance creative across paid channels, deploy AI-powered pipelines to scale asset production, and partner with analytics and brand teams to measure impact and iterate briefs.

• Responsibilities
• Own performance creative strategy across all paid channels, including paid social, paid search, programmatic, and video
• Build and operate the creative brief framework and testing system that identifies and scales winning creative
• Design and run a continuous creative pipeline capable of producing thousands of assets per quarter without compromising on brand and quality standards
• Manage day-to-day relationships with creative agencies and external production partners across budget, timeline, volume, and quality
• Build AI-powered workflows for variant generation, copy testing, and production automation to multiply pipeline capacity
• Partner with Paid Media and Analytics to analyze creative performance, identify winning patterns, and inform brief iteration
• Partner with the Brand and Creative team to maintain visual and verbal consistency across performance creative and broader brand expression
• Establish performance creative KPIs and reporting on creative impact across acquisition, conversion, and efficiency metrics