Responsibilities

• Develop and execute customer lifecycle marketing strategies to boost engagement, retention, and loyalty.
• Analyze customer data and insights to improve the customer journey and increase lifetime value.
• Collaborate with product, sales, and customer service teams to ensure a seamless customer experience.
• Create and manage targeted marketing campaigns across email, social media, and digital advertising.
• Monitor and report marketing initiative effectiveness, using data to optimize strategies.
• Stay current on industry trends and best practices in customer and lifecycle marketing.
• Build and promote relationships across teams for effective communication and services affecting clients.
• Attend webinars and training to stay updated on company and department best practices.
• Complete projects and duties as assigned by supervisor.

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 5+ years of marketing experience focusing on customer and lifecycle marketing.
• Proficiency in marketing automation tools and CRM systems.

Nice To Have

• MBA preferred
• Experience with data-driven marketing