Responsibilities

• Lead the development and execution of global marketing strategies for fluorescence imaging agents, from pre-launch through commercialization and lifecycle management.
• Define product positioning, value propositions, and segmentation strategies that resonate with surgeons, pharmacists, hospital decision-makers, administrators and patients.
• Translate clinical, safety, and economic evidence into clear, compliant messaging that supports adoption and appropriate use.
• Partner with regional commercial teams to adapt global strategies into locally relevant execution plans.
• Develop customer-centric messaging frameworks that articulate the clinical value of fluorescence imaging agents within surgical workflows.
• Lead the creation of global marketing content and commercial assets, including core messaging, visual aids, digital content, training materials, and launch toolkits.
• Ensure all materials align with regulatory, legal, and medical requirements for pharmaceutical promotion.
• Support integrated marketing campaigns across digital, field, educational, and congress channels.
• Partner with Medical Affairs, Clinical, HEOR, and Market Access teams to inform evidence generation strategies that strengthen product positioning and support formulary adoption.
• Translate clinical trial data, real-world evidence, and health economic insights into marketing claims and proof points.