Senior Marketing Manager - Federal at Zscaler | USA | $147K/yr – $210K/yr

Zscaler

Senior Marketing Manager - Federal

USA (Remote)

$147K/yr – $210K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive federal-focused, data-driven marketing campaigns to engage key accounts and accelerate CXO-level opportunities.

Must-have: Experience marketing to the U.S. Federal government.
Standout: End-to-end CXO engagement and third-party thought-leadership in IT or cybersecurity.
Strong signal: Proficiency with SFDC, intent data, and Tableau to guide targeting and measurement.

Job Description

Responsibilities

Develop and implement data-driven customer marketing campaigns that strengthen relationships, drive awareness, and accelerate upsell/cross-sell opportunities by leveraging tools such as SFDC, intent data, and Tableau to enhance targeting and guide key accounts through the buyer’s journey.
Lead demand generation efforts to break into key whitespace accounts through targeted campaigns and meeting-maker programs
Drive local thought-leadership and third-party programs that increase awareness with key Federal decision-makers, while aligning stakeholders on the strategy, story, and placement
Align closely with Federal sales leadership to prioritize accounts and create CXO engagement plans that advance strategic opportunities, including ownership of customer advisory boards, third-party events, award submissions, customer stories, use cases and more
Serve as the marketing lead on federal tech alliance partner marketing initiatives and aligning with the partner marketing manager to amplify program execution and results

Requirements

Experience marketing to public sector organizations, specifically to the U.S. Federal government
Professional experience in a field marketing role, with a track record of delivering measurable results
Experience tracking ROI and analyzing performance across campaigns, events, and programs
Exceptional written, verbal, and interpersonal communication skills, with the ability to align across levels and functions
Ability to travel within territory as needed (up to 25%)

Preferred

Experience building integrated demand generation campaigns in high-tech, using digital and in-person tactics such as ABM, events, and partner programs
Proven success running end-to-end CXO engagement and third-party thought-leadership programs in IT or cybersecurity
Proficiency with data analytics skills and CRM tools

Benefits

Various health plans
Time off plans for vacation and sick time
Parental leave options
Retirement options
Education reimbursement
In-office perks, and more!

Zscaler

3.7 Glassdoor

Zscaler empowers enterprises to modernize security, streamline operations and help transform business through its innovative approach to cybersecurity. The Zero Trust Exchange platform, strengthened by AI, safeguards thousands of customers against cyber threats and data breaches by securely connecting users, devices, and applications from any location. With over 500 billion transactions processed daily, Zscaler operates the largest in-line cloud security platform, preventing more than 9 billion security incidents and policy violations each day. Transform your business with Zscaler’s cutting-edge approach to cybersecurity.Stay Connected:LinkedIn: https://www.linkedin.com/company/zscalerTwitter: https://www.twitter.com/zscalerFacebook: https://www.facebook.com/Zscaler/Instagram: https://www.instagram.com/zscalerinc/

Founded in 2008

San Jose, California, USA

9.4K employees (451 in marketing)

www.zscaler.com

67% recommend to a friend

86% CEO approval