Senior Marketing Manager (Enterprise)

San Mateo, CA (Hybrid)

$135K/yr – $169K/yrSenior LevelFull time

Posted 1 month ago

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Job Summary

Own enterprise ABM for large accounts with budget stewardship and data driven testing, coordinating with sales and product to move pipeline.

  • Enterprise ABM: design and execute campaigns for large accounts and align with sales.
  • GTM Planning: build annual/quarterly plans with segmentation and core messaging.
  • Measurement & Budget: own budget and embed testing; track with Salesforce/MA to inform decisions.

Job Description

Responsibilities

  • Designing and executing Account-Based Marketing strategies for large-scale enterprise accounts.
  • Developing annual and quarterly go-to-market plans, including target segmentation and core messaging platforms.
  • Managing a dedicated enterprise marketing budget while embedding testing and measurement into all campaign activity.
  • Utilising tools such as Salesforce and marketing automation platforms to track performance and inform data-driven decisions.

Requirements

  • extensive experience in B2B marketing, specifically within the SaaS or technology sectors
  • A proven ability to build strong relationships with external partners and internal sales and product teams is essential
  • A track record of translating complex business goals into actionable strategies and measurable outcomes
  • Excellent communication skills allow you to present confidently to senior executives and lead through ambiguity
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Xero

4.0 Glassdoor

Accounting software to help supercharge your small business. Power your invoicing. Automate your admin. And set business efficiency to cruise control. Used by over 4.2m subscribers globally. Xero's Community Guidelines: https://www.xero.com/support/community-guidelines/

Founded in 2006
Wellington, Wellington, NZL
6.2K employees (459 in marketing)
71% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
33.3M
Monthly Google Ads Budget
$2.3M
Traffic Source Mix
Search
20.4%
Direct
77%
Referral
1.9%
Social
0.1%
Paid
0.4%

Headcount Trend

Current headcount: ~6.2K

Marketing Team

Marketing Team Size
280 (5% of company)
Median Career Experience
13 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.6B
Last Raise
$925M
Post IPO Debt, 2 years ago

Funding History

  • Jun 2024
    Post IPO Debt • $925M
  • Sep 2021
    Grant • $56.5K
  • Oct 2020
    Grant • $56.6K

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