Responsibilities

• Lead development and execution of the North America marketing strategy for Informatics solutions aligned to global portfolio strategy and regional commercial priorities
• Translate global product strategies, positioning, and launch plans into North America-specific market development, segmentation, messaging, and sales enablement plans
• Evaluate digital health services and solutions that expand the current informatics product portfolio specific to the North American market
• Present business cases for investment in the digital health services and solutions space
• Lead launch planning and execution for Informatics and digital health products, features, and upgrades, including field readiness, training, customer targeting, and adoption tracking
• Develop a clear North America value proposition for Informatics solutions and digital health portfolio, including how they support lab efficiency, workflow optimization, data visibility, clinical decision-making, and customer retention
• Create high-impact sales tools, messaging, training materials, and customer-facing content to support commercial execution
• Partner cross-functionally with Sales, Service, Product Management, Marketing, Finance, and Operations to drive commercialization success
• Monitor Informatics portfolio performance including adoption, utilization, customer feedback, revenue contribution, and competitive positioning
• Collaborate with sales and service leadership to ensure field teams understand how to position Informatics as part of a broader QuidelOrtho value proposition

Requirements

• Education: Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, Informatics, or related field
• Experience: Typically requires a minimum of 10 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience
• Experience commercializing products or solutions in a regulated healthcare or diagnostics environment
• Strong understanding of healthcare and laboratory customer workflows and market dynamics
• Demonstrated ability to develop marketing strategies, positioning, launch plans, segmentation, and sales enablement tools
• Strong communication, presentation, and analytical skills, with ability to translate complex technical capabilities into clear customer value
• Proven ability to influence cross-functional stakeholders in a matrixed organization
• Strong business acumen and ability to balance strategic thinking with hands-on execution
• Travel: Must be willing to travel up to 20% overnight
• This position is not currently eligible for visa sponsorship

Benefits

• QuidelOrtho offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time) and paid Holidays. All benefits are non-contractual, and QuidelOrtho may amend, terminate, or enhance the benefits provided, as it deems appropriate.