Responsibilities

• Drive Pipeline Through Field Activation
• Build and manage a regional field marketing activation menu spanning executive dinners, roundtables, VIP experience days, technical test drives, and regional roadshows across key metro hubs.
• Partner with Sales leadership (RVPs and AEs) to identify Tier-1 target accounts and deploy account-specific ABM outreach and late-stage "Deal-Closer Sprints" to accelerate opportunities to Closed-Won.
• Scale demand through promoted webinars, industry networking mixers, and regional events timed to key moments in the sales cycle.
• Align Closely with Sales & Revenue Operations
• Operate as a single, high-performing engine with Sales and Alliances — maintaining a high-cadence alignment rhythm to optimize lead routing, speed-to-quote, and multi-product attach rates across Enterprise and Commercial segments.
• Distribute field marketing budget proportionally across sales segments based on ACV booking goals, ensuring dedicated support where it matters most.
• Leverage intent data to trigger timely, relevant outreach and ensure marketing investments are tied directly to pipeline outcomes.
• Own the AgentOps Narrative in Market
• Bring Copado's AgentOps and Agentia messaging to life across all regional activations, tailoring storytelling to address segment-specific pain points and the business impact of AI-powered DevOps.
• Champion customer-centric storytelling — every event, campaign, and touchpoint should start and end with how Copado helps customers achieve outcomes faster and smarter.
• Serve as a regional ambassador for Copado's brand, ensuring consistent, on-brand experiences that build trust with customers and partners alike.

Requirements

• 7+ years of B2B marketing experience, with at least 3 years in field marketing, demand generation, or a closely related role.
• Proven ability to plan and execute a diverse mix of field programs — from intimate executive dinners to large-scale regional events — with measurable pipeline impact.
• Strong collaboration skills with Sales, with experience working directly alongside RVPs and AEs to align marketing to revenue priorities.
• Comfortable operating in a lean team environment, managing multiple programs simultaneously without sacrificing quality.
• Data-informed mindset — able to use intent data, attribution insights, and pipeline metrics to make smart investment decisions.
• Excellent written and verbal communication skills, with a talent for translating complex technical value propositions into compelling narratives.

Nice To Have

• Experience marketing DevOps, SaaS, or enterprise software platforms.
• Familiarity with AI-powered products and the ability to articulate their business value to both technical and executive audiences.
• Experience with Salesforce co-marketing programs or the broader Salesforce ecosystem.
• Background in ABM platforms and digital demand generation tools.