Senior Marketing Manager, Congress, GPO/P2P - Breast Cancer

Gaithersburg, MD (On-site)

$151K/yr – $227K/yrSenior Level5+ years expFull time

Posted 8 days ago

Job Summary

Own and lead multi-channel congress, peer-to-peer programs, and field-resource initiatives from strategy through compliant execution, while coordinating cross-functional teams, agencies, and budgets to ensure timely impact in oncology field campaigns.

  • Own promotional resource development and approvals across P2P, congress, and speaker programs
  • Drive cross-functional collaboration and budget stewardship to sustain compliant field engagement

Job Description

Responsibilities

  • Lead strategy and execution for TRUQAP and ETCAMAH congress, peer-to-peer, speaker program, GPO, and compliant field resource initiatives in alignment with brand priorities.
  • Develop, refresh, and optimize 2026 P2P and congress promotional materials and messaging, including congress assets, HCP/APP speaker decks, hot-topic leave-behinds, GPO advisory board materials, and related field resources.
  • Drive competitive pull-through updates across P2P, congress, and field materials based on emerging data, market shifts, competitor activity, and evolving customer needs.
  • Lead speaker program content strategy and development, ensuring materials are strategically aligned, compliant, and ready for field use.
  • Coordinate advisory board planning and content alignment, including moderator support, material development, stakeholder alignment, and logistics collaboration in support of brand strategy and scientific exchange.
  • Lead congress and event activation planning, including brand strategy, congress branding placement, promotional content development, and field pull-through across key Oncology congresses.
  • Manage MLR/Veeva review cycles, including submissions, comment resolution, approvals, and asset readiness to support timely execution while maintaining compliance and audit readiness.
  • Steward budgets and procurement processes, including purchase order creation, amendments, accruals, vendor estimates, and reallocation of resources to priority initiatives while maintaining fiscal discipline.
  • Partner cross-functionally with Medical, Compliance, Legal, Finance, Sales Operations, Training, Market Access, Insights, Analytics, and external agencies to streamline workflows, resolve operational challenges, and ensure strategic alignment.
  • Manage agencies and vendors to ensure clear deliverables, strong quality, timeline discipline, and effective execution across congress, P2P, GPO, and field resource initiatives.

Requirements

  • 5+ years of experience in healthcare marketing, commercial, field engagement, agency, pharmaceutical, biotechnology, or related environments.
  • Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, or a related field.
  • Experience developing or managing HCP promotional resources, speaker program content, congress assets, peer-to-peer materials, advisory board content, GPO resources, or other field-facing materials in a regulated environment.
  • Strong understanding of promotional material development, MLR/Veeva review processes, compliance requirements, and cross-functional approval workflows.
  • Demonstrated ability to translate brand strategy, market research, field feedback, competitive intelligence, and customer insights into actionable promotional resources and field communications.
  • Strong project management skills with the ability to manage multiple priorities, timelines, review cycles, budgets, vendors, and agency deliverables with urgency and accountability.
  • Strong communication skills, including the ability to clearly explain the rationale behind promotional materials and support compliant field use.
  • Proven ability to influence agency partners, MLR reviewers, and cross-functional stakeholders without direct authority.
  • Strong cross-functional collaboration skills across Marketing, Medical, Legal, Regulatory, Compliance, Sales, Training, Market Access, Finance, Insights, Analytics, and agency partners.
  • Ability to operate with curiosity, agility, critical thinking, and a continuous improvement mindset in a fast-moving and competitive oncology environment.

Preferred

  • MBA
  • Knowledge of TRUQAP or experience in breast cancer indications.
  • Oncology marketing experience, particularly in solid tumors, breast cancer, prostate cancer, precision medicine, diagnostics, or biomarker-driven treatment markets.
  • Experience leading congress strategy, speaker programs, P2P initiatives, advisory boards, GPO engagement, field resource development, or competitive pull-through execution.
  • Experience supporting launch readiness, competitive defense, message optimization, field insight gathering, and sales training partnership.
  • Familiarity with agencies and vendors supporting congress, P2P, GPO, MLR review, media, and promotional content execution.

Benefits

  • Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.
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AstraZeneca

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Founded in 1999
Cambridge, England, GBR
77K employees (4,201 in marketing)
78% recommend to a friend
89% CEO approval

Salaries

Posted range

$151K/yr – $227K/yr

Taken straight from the job posting.

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Funding

Total Funding
$7.3B
Last Raise
$2B
Post IPO Debt, 19 days ago

Funding History

  • Feb 2026
    Post IPO Debt • $2B
  • Jul 2024
    Post IPO Debt • $1.5B
  • Feb 2023
    Post IPO Debt • $2.3B

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$3.7K
Traffic Source Mix
Search
45.1%
Direct
42%
Referral
9.3%
Social
2.6%
Paid
0.9%

Headcount Trend

Current headcount: ~76.8K

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Senior Marketing Manager, Congress, GPO/P2P - Breast Cancer

AstraZeneca · Gaithersburg, MD · On-site