Senior Marketing Manager at Coloplast | Minneapolis, MN

Coloplast

Senior Marketing Manager

Minneapolis, MN (Hybrid)

Salary Not AvailableSenior Level7+ years exp

Posted 3 months ago

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Job Summary

Drive a multi-year growth strategy and launch-focused marketing for Peristeen Plus in Bowel Care, coordinating cross-functional teams to grow adoption in the US.

Own 5-year growth strategy and annual marketing plans for Peristeen Plus.
Must-have: 7+ years healthcare marketing experience.
Standout: Product launches with post-launch KPI management.

Job Description

Responsibilities

Drive the implementation of our 5-year, Impact 4 strategy for Bowel Care, with a focus on growth opportunities for Peristeen Plus - our main product in our Bowel Care (BC) business, developing annual marketing and activity plans based on business objectives
Create and implement marketing programs targeted to healthcare professionals that lead to product adoption and business growth, partnering with Sales
Develop healthcare professional and patient training and education strategies, working closely with cross functional partners to maintain strategy & brand alignment to support business objectives
Develop product promotional materials to support campaigns, product education, product launches and support development of patient material to meet business objectives
Lead the organization in new product launches – developing forecast, marketing plan, project plan, etc. – executing the launch plan and managing post-launch KPIs
Brief and effectively manage deliverables with internal MarCom team on branding and design projects
Partner with and influence Global counterparts to develop product-supporting campaigns, evidence and value propositions for the US market
Proactively manage downstream and upstream product and Service needs to support the US growth strategies and provide market assessments including growth expectations for upstream products to Global Marketing to prepare for future innovation
Identify growth opportunities within Bowel Care portfolio by monitoring competitive trends, and analyzing new market opportunities to develop strategies and tactics to achieve market growth
Identify growth opportunities with healthcare professional associations and events, leading execution of presence and programs

Requirements

BS/BA in Business or Marketing
7+ years Marketing experience, ideally in a regulated or healthcare market.
Highly analytical in both qualitative and quantitative data, and make data-driven decisions.
Proven track record of developing and executing successful marketing campaigns.
Ability to work in a cross-functional team environment.
Excellent communication and leadership skills.
Experience in budget management.
Comfort with a broad spectrum of tasks across strategic and tactical
Ability to identify, analyze and solve problems with minimal direction and make decisions with confidence
High degree of initiative and self-motivation with a strong sense of accountability

Benefits

Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
Competitive Compensation: The compensation range for this position is $130,00 -$180,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.

Coloplast

3.7 Glassdoor

Coloplast develops products and services to make life easier for people with deeply personal and private medical conditions. These conditions are often associated with trauma and taboo. The more intimate the condition, the greater the requirement to come closer to customers, understand their world and develop solutions that are sensitive to their special needs. We call this intimate healthcare.Closeness to all customers makes this possible. We listen to better understand needs and respond by finding new ways to do things better together. We lead the way by bringing the best ideas first and fast to market in the form of medical devices and service solutions. Deeply private and personal medical conditions are our focus. Our passion to make a real difference to people’s lives is what drives and unites us. Our culture supports high ambitions and releases the full potential of our own people to achieve them. Our business includes Ostomy Care, Continence Care, Advanced Wound Care, Interventional Urology and Voice & Respiratory Care. We operate globally, employing more than 16,500 people.

Founded in 1957

Humlebæk, Capital Region of Denmark, DNK

9.9K employees (400 in marketing)

www.coloplast.com

70% recommend to a friend

88% CEO approval