Responsibilities

• Develop and execute a NA clinical laboratory VITROS® marketing plan(s) to support the achievement of the NA AOP and product placement targets (total, % competitive).
• Establish and track/trend key performance indicators to measure program effectiveness.
• Develop customer-facing and internal positioning, messaging, and collateral to promote placement of VITROS® systems.
• Maintain and expand a deep understanding of the NA IVD diagnostics market and establish productive relationships with key customers and customer groups.
• Lead cross-functional teams to create and execute integrated marketing campaigns that enhance brand awareness and drive customer engagement.
• Define and track Salesforce.com targets to ensure alignment with overall sales goals.
• Ensure effective product positioning and messaging content are established and kept up to date while knowledge/capability levels are reached with the appropriate commercial sales personnel.
• Lead the development and execution of strategic marketing initiatives that are critical to the company's success, ensuring timely and effective implementation.
• In partnership with all key internal and external stakeholders lead / support NA VITROS® systems downstream product management execution.
• Drive Launch Excellence for VITROS® systems launches from business case through pre-launch planning to execution and attainment of objectives.

Requirements

• Education: Bachelor’s Degree ideally in Business, Marketing or Healthcare Management.
• Experience: 10+ years of IVD diagnostic, core laboratory experience in a commercial organization with a minimum of 3 years in sales or marketing.
• Proven experience developing marketing plans and launching IVD diagnostic, core laboratory instrument and/or assay platforms.
• Proven experience in working with cross functional teams with the ability to manage teams remotely, to influence and take initiative.
• Strong collaboration, communication, presentation and platform skills, analytic acumen and organizational abilities.
• Strong oral and written communication skills.
• The ability to work in a rapidly changing environment and to deadlines.
• Travel: Must be willing to travel up to 20% overnight.
• This position is not currently eligible for visa sponsorship.

Preferred

• MBA is preferred
• 5+ years in sales or marketing.
• Management and sales experience

Benefits

• QuidelOrtho offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time) and paid Holidays.